International Esports Business & Digital Media

INTRODUCTION

Welcome to BA (Hons) International Esports Business & Digital Media at the College of Esports. In this course you shall develop a sound understanding of media theory and creation practices, and how they are implemented and developed in the fast-paced esports industry. You will take lessons in marketing strategy and apply them to the focused area of media production, to help shape and narrativise the message being shown to the consumer. Teaching modules are bolstered by the unique CoEs TRI-Curriculum approach, which enhances your social capital through the development of your talent, resilience, and identity in preparation for the exciting and international world of Esports.

WHY STUDY THIS COURSE?

At Level 4, you will be introduced to the fundamentals of social media strategy, digital content creation, and live broadcasting. You’ll start to explore how different regions approach esports media, how the internet has revolutionised audience engagement, content distribution, and branding in such a vast yet surprisingly transparent space.

In Level 5, you will build on this foundation by applying your knowledge to business event strategy and brand marketing, focusing on audience engagement, and live production techniques. You will also develop narrativization techniques for content, to showcase business as a social enterprise and through this how to best connect with the consumer through your media assets.

At Level 6, the course shifts towards the psychology of design and its use in monetisation strategies. We then explore crisis management and the integration of digital media, to see how businesses in the esports sector might differ from traditional ones due to the nature of the sector. You will explore how the fast-paced nature of esports requires agile content, adaptable social media management, and dynamic broadcasting approaches to meet Media Law. This will prepare you to thrive in both esports and the broader digital media landscape, equipping you with the skills needed to create, implement, and deploy monetizable content in a competitive global market.

THE AIMS OF THIS COURSE:

• To prepare you for a career in the global esports business or further study with the skills of enquiry, within an evidence-based practice-led, knowledge applied interdisciplinary curriculum and performative research framework.

• To prepare you with the competencies needed to adapt and thrive in life’s continuously changing environments, employment and an increasingly diverse global society.

• To shape your moral and ethical compass through opportunities to reflect personally and professionally, while preparing to make an active contribution as a global citizen.

Student Enhancement through our TRI-Curriculum Approach

The College of Esports TRI-Curriculum is a unique and dynamic model designed to develop students not just academically, but professionally and personally. Your degree is just the beginning; the TRI-Curriculum equips you with the experience, insight, and professional confidence to make it count. It ensures that every learner builds the skills, networks, and real-world experience to thrive in their career.

The TRI-Curriculum is embedded throughout the student journey and ensures every learner graduates World Ready through 3 core pillars:

1. CoEs Esports & Games Partnerships
2. Student Enhancement Opportunities
3. Student Placements & Internships

College of Esports degrees are awarded by Health Sciences University.

Year 1 - Level 4 / 20 Credit Units
Approaches to Personal and Professional Development
Social Media Management
Communication Technologies
Entrepreneurship in Esports
Understanding Digital Media Data & Analytics
International Esports Business Environment

Year 2 - Level 5 / 20 Credit Units
Enquiry Based Learning and Research Practice
Digital Content Creation
Digital Psychology in Esports
Esports & Social Enterprises
Esports Business and Events
Media Crisis Management

Year 3 - Level 6 / 20 Credit Units
Research Project
Managing Esports Online Communities
Professional Development Placement
Strategic Communications
Esports Brand Management
Media Law & Intellectual Property

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

• Course does not award QTS