Business with Events Management

Learn how to bring people together and play a major part in making exciting live events happen.

• Gain hands-on practical experience working on live events and collaborating with local organisations.

• Learn dynamic event management skills for organising a wide range of events and capitalising on new opportunities.

• Prepare for the future by focusing on social responsibility, environmental impact and long-term sustainability.

• Benefit from an interdisciplinary approach, combining management principles with events management strategies.

You want to make things happen. You’re driven by the energy of live events and want to play a major part in managing them.

That’s where we come in. Our BSc (Hons) Business with Events Management degree offers a mix of real-life event work, up-to-the-minute business knowledge, and active collaborative learning.

Our strong industry links mean you’ll have opportunities to help run events in Cambridge. There’s the option to take a placement year, too.

Events management is a rewarding career in an industry unlike any other. You’ll channel ‘work hard, play hard’ as you equip yourself with the essential toolkit to manage small and large-scale events.

At ARU, we’re helping to develop the next generation of business practitioners and thinkers.

We know that your future career is important and you want to build your CV. Taking real-world challenges as your starting point, you’ll get the chance to put your practical skills to the test and stand out to employers. We’ll encourage you to grab every opportunity for real-world experience – there’s even the chance to spend a year on placement.

In the Faculty of Business and Law, you’ll immerse yourself in a multicultural environment where technology blends with teaching to create a dynamic and innovative learning environment.

With a career in events management, a world of possibilities awaits you. You could go on to be a top events and marketing manager or event organiser, a skilled PR executive or maybe even a wedding planner – the choice is yours.

The world of business never stands still - join us and see where your talents can take you.

Year 1:
Digital Business and Principles of Marketing
How to do Business
Financial Environment and Analysis
International Business and Market Dynamics
Organisational Behaviour and AI (Future of Work)
Into ARU

Year 2:
Principles of Events Management
Specialist Events Planning
The Entrepreneurial Journey
Project Management and Implementation
Ruskin Module (15 credits)

Year 3:
Sustainability and Responsible Business
International Business Strategy and Practice
Sustainable Events Management
Undergraduate Major Project

You can expect an eclectic mix of coursework, essays, exams and activity-based assignments. This is reflected in two live project modules (year 2 and year 3), whereby the final major project will involve the delivery of a local/regional event external to the university, that draws upon intellectual knowledge gained, understanding of theory, policy and major practice, and a short report linking the project with course outcomes to consolidate all learning outcomes required as part of the successful completion of the degree.

All assessment is designed to allow you to demonstrate what you’ve learning from modules, and to make sure you’re developing the knowledge and skills you need to successfully complete the course.