Business Management with Marketing and Placement

Our BSc (Hons) Business Management with Marketing degree will help you gain the practice-led skills and industry insights needed for a successful career in business, marketing, and finance with a focus on marketing and business development. This versatile programme offers a dynamic curriculum that aligns with current industry demands, preparing you to excel in a fast-paced and ever-evolving business environment.

The specialised focus on marketing will equip you with the skills to understand consumer behaviour, develop effective marketing strategies, and drive business growth. This marketing focus will prepares you to create compelling campaigns, build strong brands, and drive sales. Additionally, you'll develop a global perspective, understanding diverse markets and cultures, which is crucial in today's interconnected world.

The programme actively engages with the local community and collaborates with small and medium-sized enterprises such as Think Engine, Red Funnel Ferry, and Southern Co-Op. Through these partnerships you'll have opportunities to work on community-focused projects and initiatives, applying your skills in real-world settings. The collaboration also includes mentorship programmes, guest lectures, and joint projects, providing valuable insights and support to help you develop your skills and knowledge. The integration of live briefs and work placements provides invaluable exposure to the business world, enhancing employability and readiness for the job market. The teaching team combines academic expertise with strong industry experience to deliver innovative, practice-led and student-centred learning that equips students with current, real-world skills and strong professional networks for successful careers.

If you’re looking to study our business management with marketing degree but don’t have the relevant qualifications or experience, the business and law foundation year will help you develop the core skills and knowledge to progress. Find out more about the business and law foundation year.

This course also offers the option of a placement year. A placement year allows you to put what you've learned in your first and second years into practice in the workplace, gaining valuable real-world work experience before you graduate. Our course and placements teams will help you find the perfect industry placement in your chosen field.

Who is this course for?
BSc (Hons) Business Management with Marketing is ideally suited to students who want to lead, manage and use creativity to make a difference in the world.

Whether you aspire to lead a multinational corporation, launch a ground breaking start-up, or drive change in your community, the business management with marketing degree will provide the tools and the knowledge to shape a future that’s bright with opportunities.

What does this course lead to?
When you graduate from this innovative and engaging course, you will develop versatile, transferable skills for careers such as marketing manager, social media specialist, digital marketer, management consultant, event manager and many other roles across the business and creative sectors.

Our graduates have secured jobs within companies such as Pinterest, ThinkEngine, Amazon, Red Bull Racing, Carnival UK, McLaren, B&Q and Sky Media to name only a few.

YEAR ONE
CORE MODULES

Innovation in Contemporary Management
Data Analysis and Cyber Essentials
Marketing Principles with Financial Tools for Business
Developing Professional Practice

YEAR TWO
CORE MODULES

Project and Operations Management
Consumer Behaviour (Marketing pathway)
Marketing Analytics (Marketing pathway)
Values Driven Talent Management and Workforce Planning

OPTIONAL MODULES - Please note: Not all optional modules are guaranteed to run each year.

Study Abroad
Work Placement
Real-World Skills in Action: Elevate Your Expertise

PLACEMENT YEAR

FINAL YEAR
CORE MODULES

Strategic Management
Global Supply Chain Management
Consultancy Project
Campaign Management

OPTIONAL MODULES - Please note: Not all optional modules are guaranteed to run each year.

Real World Skills in Action: Mastery Unleashed

The course is assessed through a range of assessment types such as: simulation, reports, plans, presentations, evaluation and analysis, podcasts, blogs, reflective logs, papers and coursework assessments informed by real-world practice.