Heriot-Watt University - Edinburgh Open Day (September)
26 Sept 2026, 09:00
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Course summary
Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.
The MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.
The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing.
Your learning will focus on three central themes that we believe will be key for future marketing professionals:
• Global marketing
• Digital marketing
• Sustainable marketing
Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.
In Year 1 you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing.
As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.
Please visit our website for further information on our 3 year honours degrees
Specialist marketing courses
Leading academics from Edinburgh Business School have worked with business leaders to craft six exciting new marketing courses to ensure your learning is future proofed, and which align with the Chartered Institute of Marketing’s accreditation criteria.
Global Strategic Marketing
This course teaches strategic marketing techniques for a global context. You will learn how to conduct competitor analysis, market segmentation, forecasting, and product portfolio analysis.
Marketing Insights
This course will teach you how to conduct and analyse market research, and gain useful insights for specific business situations. You will explore the processes and methods of data collection and understand the techniques and applications used to analyse data and gain insights.
Responsible Marketing
On this course you will assess the tensions and complexities in marketing and consumer behaviour, and examine the current debates around the benefits, harms and unintentional consequences of marketing and consumer actions today, with a core focus on sustainability.
Branding
On this course you will explore the theory of brands and branding You will assess how branding theories are applied in marketing strategies and learn to take a strategic approach to branding.
Future Issues in Marketing
On this course you will learn to assess and identify emerging global market trends and utilise a toolkit of marketing theory and principles to scrutinise these trends.
Digital Analytics for Marketing
On this course you will examine how digital analytics inform search engine marketing strategy and website design. We will demonstrate how analytics tools work and how they can be applied to monitor marketing performance.
Marketing project
As part of this degree, you will spend time working in the marketing industry and put your developing knowledge into practice to gain further understanding that will be beneficial to your future career.
How to apply
Apply by
14 January
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- M1MK
- Institution code:
- H24
- Campus name:
- Edinburgh Campus
- Campus Code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
Entry requirements
Standard Qualification requirements
UCAS Tariff - Not accepted
A level - BBC
For entry to Year 2: BBB including one of the following: Accountancy, Business, Economics or Maths.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM
in relevant subject (Business preferred) for entry to Year 1.
For entry to Year 2: DDM in relevant subject (Business related subjects preferred).
Scottish Higher - AABB
Scottish Advanced Higher - BB
including one of the following: Accounting, Business, Economics or Maths plus AABB at Higher for entry to Year 2.
International Baccalaureate Diploma Programme - 29 points
For entry to Year 2: A total of 34 points with Higher Level Business at 5.
GCSE/National 4/National 5
It is also a requirement of every applicant to have English and Mathematics at a minimum of National 5 Grade C or GCSE Grade C or 4 (or equivalent)
Scottish HNC - Pass
HNC (Business preferred) with B in a graded unit for entry to Year 1.
For Year 2 entry: HNC in Business with A in graded unit.
Scottish HND - Pass
HND in Business with BB in a graded unit for entry to Year 1.
For Year 2 entry: HND in Business with BB in graded units.
For Year 3 entry: HND in Business with AA in graded units.
Foundation Apprenticeship (SCQF Level 6) - Pass
We accept Foundation Apprenticeships in combination with other qualifications such as SQA Highers and Advanced Highers.
T Level
We will consider T Levels as suitable for entry to our degree programmes, however, certain subject requirements may be required for entry to specific programmes. Where this is not evident as part of the T Level studies, we may ask for additional qualifications.
We operate contextual admissions defined by our Fair Access Policy which may mean entry requirements are flexible.
We accept a wide range of other qualifications from the UK, Europe and International countries. Please contact the Undergraduate Admissions Office for further information on the entry requirements for these.
Minimum Qualification Requirements
UCAS Tariff - Not accepted
-
A level - BCC
-
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM
in relevant subject.
Scottish Higher - BBBC
-
GCSE/National 4/National 5 - It is also a requirement of every applicant to have English and Mathematics at a minimum of National 5 Grade C or GCSE Grade C or 4 (or equivalent)
-
Scottish HNC - Pass
with B in the graded unit and passes in all 15 units for entry to Year 2 (where there is a recognised route from a relevant HNC qualification).
Scottish HND - Pass
with B in the graded unit and passes in all 15 units for entry to Year 2 (where there is a recognised route from a relevant HNC qualification).
Foundation Apprenticeship (SCQF Level 6) - Pass
We accept Foundation Apprenticeships in combination with other qualifications such as SQA Highers and Advanced Highers.
T Level
We will consider T Levels as suitable for entry to our degree programmes, however, certain subject requirements may be required for entry to specific programmes. Where this is not evident as part of the T Level studies, we may ask for additional qualifications.
The University guarantees to make a minimum entry offer to anyone who would be considered a Home or Rest of UK (RUK) applicant and who has achieved, or can achieve, the required grades from the following categories:
Priority postcode areas – Home Scottish applicants from SIMD20 postcodes or RUK applicants from POLAR 4 quintile 1 areas – identified through Scottish and UK government targets.
Care experience – Home Scottish or RUK applicants who have had experience of care, including adoption, kinship care, foster care and home supervision orders.
English language requirements
Applicants whose native language is not English and who have not been educated previously in the English language must provide evidence of their English language ability to ensure they can cope with the demands of a Heriot-Watt programme taught and assessed in English. Further information about the English Language tests that we currently accept as proof of English Language ability including our own English Language programmes, can be viewed on our website.
HWU English Language Requirements https://www.hw.ac.uk/study/entry/english-language-requirements.htm
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
We realise that not everyone has an equal opportunity to evidence their full potential from school or college qualifications alone, so we use all the information you provide on your application form to assess both your current achievements and potential to thrive at university. Our minimum entry levels apply to MD20, POLAR 4 Q1 and care experienced students. Students from other widening access backgrounds may get an adjusted offer which is slightly lower than our standard entry requirements.
Historical entry grades data BETA
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Not available
Historical entry grades data is not currently available for Heriot-Watt University - we are working with them to try and make it available soon - learn more.
Fees and funding
Tuition fees
| Location | Fee | Year |
|---|---|---|
| England | £9790 | Year 1 |
| Northern Ireland | £9790 | Year 1 |
| Wales | £9790 | Year 1 |
| Channel Islands | £9790 | Year 1 |
| Republic of Ireland | £9790 | Year 1 |
| Scotland | £1820 | Year 1 |
| EU | £20080 | Year 1 |
| International | £20080 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Heriot-Watt University
Riccarton
Edinburgh
EH14 4AS
Visit our website Visit our course page
Course contact details
Admissions Office
Email:studywithus@hw.ac.uk
Phone:0131 451 3376
Related courses
At Heriot-Watt University
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