INTRODUCTION
Welcome to BA (Hons) International Esports Business & Digital Marketing at the University Campus of Esports (formerly College of Esports). This course builds your understanding of marketing management best practices and how they are implemented in the new and developing field of Esports. You will apply these lessons back to traditional marketing strategy to see how Esports can influence non-gaming markets. Teaching modules are bolstered by the unique UCES TRI-Curriculum approach, which enhances your social capital through the development of your talent, resilience, and identity in preparation for the exciting and international world of Esports.
WHY STUDY THIS COURSE?
On the BA (Hons) International Esports Business & Digital Marketing course at Level 4 study, you will be introduced to what Marketing strategy looks like, how different parts of the world treat marketing and strategize within it, and how the vast wilderness of the Internet has developed Marketing.
This will then be developed, during the Level 5 study, so you can start utilizing this knowledge to inform business strategy, marketing of a brand, and customers’ requirements from marketing campaigns. You will also develop your understanding of how to design, implement and measure KPI’s of a marketing campaign and strategy to inform business thinking.
At Level 6, we will be developing the industry skills required to connect marketing campaigns with monetization and wider strategic entrepreneurship for a business in the esports sector. We will also explore how the esports community moves rapidly,
and you will learn how flexible marketing needs to be to match this, and how this can generate new and developing practices in other traditional job sectors too.
THE AIMS OF THIS COURSE:
To prepare you for a career in the global esports business or further study with the skills of enquiry, within an evidence-based practice-led, knowledge applied interdisciplinary curriculum and performative research framework.
To prepare you with the competencies needed to adapt and thrive in life’s continuously changing environments, employment and an increasingly diverse global society.
To shape your moral and ethical compass through opportunities to reflect personally and professionally, while preparing to make an active contribution as a global citizen.
Student Enhancement through our TRI-Curriculum Approach
The University Campus of Esports (formerly College of Esports) TRI-Curriculum is a unique and dynamic model designed to develop students not just academically, but professionally and personally. Your degree is just the beginning; the TRI-Curriculum equips you with the experience, insight, and professional confidence to make it count. It ensures that every learner builds the skills, networks, and real-world experience to thrive in their career.
The TRI-Curriculum is embedded throughout the student journey and ensures every learner graduates World Ready through 3 core pillars:
University Campus of Esports (formerly College of Esports) degrees are awarded by Health Sciences University.
Year 1 - Level 4 / 20 Credit Units
Approaches to Personal and Professional Development in Esports
Social Media Management
SEO & Digital Marketing
Entrepreneurship in Esports.
International Esports Digital Marketing
International Esports Business Environment
Year 2 - Level 5 / 20 Credit Units
Enquiry Based Learning and Research Practice
Digital Content Creation
Digital Psychology in Esports
Esports & Social Enterprises
Esports Business and Events
Marketing Analytics & Intelligence
Year 3 - Level 6 / 20 Credit Units
Research Project
Managing Esports Online Communities
Professional Development Placement
Strategic Entrepreneurship
Esports Brand Management
Digital & Online Monetisation
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
The following entry points are available for this course:
N/A
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
| Location | Fee | Year |
|---|---|---|
| England | £9535 | Year 1 |
| Northern Ireland | £9535 | Year 1 |
| Scotland | £9535 | Year 1 |
| Wales | £9535 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
For UK and Channel Islands students, this tuition fee is set in line with UK government policy and parliamentary regulation. If the UK government introduces the necessary legislation, the tuition fee for subsequent years of study may increase each academic year. Any increase will be capped at the rate of inflation, measured by RPIX**.
Any change in tuition fees would apply to both new and continuing students, and the University will inform students as early as possible. Updated details will be published on the University’s website once available.
RPIX** is an inflation measure equivalent to the Retail Price Index (RPI), excluding mortgage interest payments.
Lee Valley VeloPark
Abercrombie Road
Queen Elizabeth Olympic Park
London
E20 3AB
Visit our website Visit our course page
Email:admissions@uces.ac.uk
