Marketing, Advertising & Public Relations

Overview

Equip yourself for a challenging career in the fast-paced and fast growth marketing communications industry. It is also recognised by the Chartered Institute of Public Relations (CIPR) as career-relevant.

You'll learn from our team of specialist academic staff and marketing communications professionals and be supported by regular career coaching. You'll engage with the Chartered Institute of Marketing (CIM) as you position yourself to enter this highly creative sector.

With its strong focus on innovation, creativity and contemporary issues, (such as digital communications, social media, instant gratification and globalisation), this highly-specialised degree will signal that you are creative, focused and commercially-driven. You will be able to demonstrate your marketing communications expertise alongside the skills most valued by employers.

You will engage with the latest thinking through a research project supported by a member of our Customer Interactions Research Group.

Key Features

• Our Marketing courses are 1st in the UK for graduate prospects (Complete University Guide 2026)

• Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced business leaders

• Experience international cultures and develop a global mind-set through options to work and study abroad

• A degree which is dual accredited by the Chartered Management Institute (CMI)

• Opportunities to engage in additional professional certifications throughout the degree

Future employment

This degree will prepare you to work on either the client or agency side of the marketing and communications industry. A wide range of roles exist in this sector within a variety of fields such as advertising, marketing, research, consultancy, public relations and public affairs.

Why the University of Worcester?

The University of Worcester is a campus university, meaning everything you need is on site. We’re based in a vibrant cathedral city just 40 mins south of Birmingham and an hour north of Bristol, and our beautiful green campuses have plenty of parking and quality on-site accommodation.

At Worcester, small class sizes, supportive tutors, and professionally focused courses mean you’ll be prepared for your dream career. These are just some of the reasons why we’re first in the UK for both graduate employment and quality education.

• University of the Year finalist in the Times Higher Education Awards 2025.
• First in the UK for sustained employment, further study or both, from any multidisciplinary university – Longitudinal Education Outcomes (LEO) 2017 to 2025.
• First in the UK for quality education – Joint 1st in the Times Higher Education’s University Impact Rankings 2025.

Join us at one of our regular Open Days to see if the University is a good fit for you: www.worcester.ac.uk/opendays