Tourism and Visitor Economy Management

A dynamic, contemporary, and forward-looking programme that combines academic and industry practice to ensure employability and career progression across a diversity of sectors in the visitor economy.

Designed in consultation with industry and with reference to the UNESCO sustainable development goals, you will develop your confidence and reflective capabilities and gain the knowledge and skills needed to work at operational, supervisory and management level within the visitor economy.

This unique programme of study will provide a springboard with which to pursue a management career in one of the most exciting and varied industries in the world, with opportunities to gain experience in areas such as tour operations, visitor attractions management, hospitality management and spa management. The programme combines the latest academic and industry knowledge with real-world experience, helping prepare you for real-world success, and giving you a distinct advantage in an increasingly competitive careers market. Based at our Ambleside campus this is the only programme in the UK to be based in both a United Nations Educational, Scientific and Cultural Organisation (UNESCO) World Heritage Site and a National Park providing you with the opportunity to explore the complexities of managing a business in one of the busiest tourism locations in the UK.

On this course you will...

• Develop the knowledge and skills required to succeed in an increasingly competitive workplace.

• Be provided with a minimum of 8 months of industry experience while on the programme.

• Be taught by an experienced team of academic practitioners.

• Receive high levels of industry engagement throughout the course.

• Focus on UNESCO's Sustainable Development Goals.

• Undertake a wide variety of assessments to help build your confidence and communication skills.

Year one
Year one of the programme provides you with a holistic understanding of the visitor economy, focusing on the customer and the technologies associated with working in the industry.
• Understanding the Visitor Economy
This module will provide you with a holistic knowledge and understanding of the visitor economy, the challenges of managing sustainably and the diversity of sectors involved in attracting, retaining and supporting the visitor experience
• Managing Today's Tourist
This module develops your understanding of the customer journey and how this is marketed and managed to provide positive, authentic and memorable customer experiences.
• Digital Technologies in the Visitor Economy
This module considers the importance and various uses of digital technologies in the visitor economy.
• Personal and Professional Development
In preparation for placement, this module will help prepare you in terms of developing the professional skills needed for a career in industry.
• Industry Work Placement
This 40 credit module provides you with the real world operational experience relevant to your programme

Year two
In year two you will develop the knowledge and competencies aligned with more supervisory roles and employability by focusing on project planning, social media management, management of people and revenue management. 
• Social Media Management in the Visitor Economy
This module will help you to consider and assess the effects of social media and its application in the tourism and visitor economy.
• Revenue Management in the Visitor Economy
Through use of a management simulation you will be supported to develop and utilise the skills needed to manage and measure business performance.
• Project Planning
Through experiential learning, you will follow a project planning process to assess the effectiveness of the theoretical models and industry recognised planning tools.
• Managing Self and Others
This module introduces you to the principles of building and maintaining good work relationships through understanding communication skills, identifying team type traits and behaviours that impact an organisation's culture.
• Industry Work Placement
This 40 credit module provides you with the real world operational experience relevant to your programme.

Year three
The final year of the programme focuses on the more strategic thinking associated with leadership and business success. Having already completed two placements in the industry, you will be able to choose whether to undertake further employment, completing a project for an employer, or to undertake an independent research project in an area of interest.
• Digital Presence, Product and Place
You will also consider a range of digital products and places and their suitability for inclusion in an effective integrated digital marketing presence and strategy.
• Visitor Economy Futures
The aim of this module is to provide you with a personal contemporary view on economic thinking and management responses within the visitor economy.
• Sustainable Strategies in the Visitor Economy
This module develops your ability to manage the ecological footprint of a business and consider the tangible benefits that can be gained from proactively managing a sustainable agenda.
• Leadership Insights
This module will develop your knowledge and critical thinking on sustainability, diversity, and inclusion to ensure business dynamics and financial success.
• Industry Work Placement (Option)
This 40 credit module provides you with the real world experience relevant to your programme.
• Industry Research Project (Option)
The 40 credit module provides you with the opportunity to focus on an in depth research project into an industry problem/issue/opportunity that is of particular interest to you.

The application of theoretical concepts in real-world environments ensures assessments are appropriately challenging at every stage of the programme. These assessments foster the critical, analytical, and creative thinking necessary for students to thrive as future managers in the visitor economy.

Assessments are diverse and often applicable in real-world contexts, offering opportunities for engagement with industry partners and enhancing employability by developing essential skills and knowledge. Assessment methods are designed to build communication skills vital for a career in the industry and include:
• Simulations
• Infographics
• Debates
• Reflective journals
• Presentations
• Content creation
• Reports