Marketing (Top-Up)

Overview
Refine your marketing knowledge and strengthen your skills in both traditional and digital marketing with this BA (Hons) Marketing Top-Up degree.

Learn how to connect with customers, build strong brands, and create effective marketing strategies. Gain hands-on experience, network with industry experts, and apply your learning to real-world projects, while learning how to promote ethical consumption and sustainable practices.

When you finish, you’ll be ready to take on marketing positions across a variety of sectors, from agencies and PR firms to e-commerce and non-profits.

This is a new course and we’re currently finalising the detailed information for this page. You can still see entry requirements and apply.

Each module on this course is worth a certain number of credits.

In each year, you need to study modules worth a total of 120 credits. For example, 4 modules worth 20 credits and 1 module worth 40 credits.

Modules studied:
Core modules:
-Contemporary Issues in Product and Service Development – 20 credits
-Digital Marketing Strategy – 20 credits
-Strategic Marketing in a Global Environment – 20 credits
-Transformative Marketing – 20 credits.
Optional modules:
-Business Consultancy Project – 20 credits
-Business to Business Marketing – 20 credits
-Dissertation – 40 credits.

Changes to course content.
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry. If a module doesn't run, we'll let you know as soon as possible and help you choose an alternative module.