Business Management and Marketing

Learn the principles of current business management and marketing practices
Our BA (Hons) Business Management and Marketing degree provides you with the skills and experience in both business management and marketing you need to prepare you for a creative and successful career.

Gain the knowledge and skills employers need
Many of the jobs you will hold in the future don’t exist yet and this degree will teach you management fundamentals to deal with today’s complex and changing business landscape.

The course develops your expertise as a marketer, as you apply business management and marketing theory to a range of marketing projects and apply your skills to realistic business scenarios.

Explore a range of topics such as:
Consumer psychology
Market research
Marketing Communications
Social Media Marketing
Strategic Marketing Management in a Global Environment
Management
Sustainability

Work on live projects
You will have opportunities to work on live business projects with real-world clients, as you apply your knowledge to produce creative solutions and develop your confidence, business knowledge, critical thinking, and resilience to prepare you for your future career.

Dedicated work placement options
Our varied work placement opportunities help develop your confidence, experience, and your ability to stand out from the crowd in a competitive job market.

These placements will improve your employability further and act as a fantastic way to put theory into practice.

Supportive and interactive classes
Our interactive seminars mean you are seen as an individual, not just another face in the crowd, as our lecturers get to know you and how best to support your academic and personal development.

This approach provides you with opportunities to develop and express your opinions relating to today’s business issues and inspire curiosity into the business world.

Accreditations
Chartered Management Institute (CMI)
Our Business Management degrees are accredited by the Chartered Management Institute (CMI), a professional management body who are the only organisation that can award Chartered Manager status – the ultimate management accolade. This means your degree matches what employers are currently looking for in aspiring managers.

You could also be eligible for the additional Level 5 Diploma in Management at no extra cost or assignment work. With a good degree accredited by CMI, plus this professional management qualification, your chances of securing employability increase, and you can accelerate your entry into management.

Chartered Institute of Marketing (CIM)
This degree is accredited by the Chartered Institute of Marketing (CIM) which is a professionally recognised qualification with marketing professionals.

Our degree includes one module that will entitle you to exemption from one module on the PG Certificate or Diploma level of the CIM Professional Marketing qualifications after you graduate.

On this course you will:
Complete projects with real clients.
Explore various business, management leadership topics and the strategies, challenges, and solutions businesses face.
Complete a 20-week part-time placement in your final year.
Have the option to complete a 1-year placement.
Develop valuable soft skills like confidence, teamwork, problem solving, critical thinking, communication, time management and resilience.
Have the opportunity to take part in events and activities including trips, events, and business guest speakers.

This will be useful if you decide to pursue a career in marketing and would like to gain further marketing qualifications to enhance your career.