Digital and Social Media Marketing (with a Foundation Year)

Want a career in one of the UK’s fastest growing industries? Digital marketing channels have revolutionised business operations.

Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation.

As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters.

We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software.

You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment.

In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website.

We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects.

Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques.

On successful completion of study, we will issue the following award: BSc (Hons) Digital and Social Media Marketing

Foundation Year Core: Business Performance; Business Simulation Project; Communication in the Digital Age; External Business Environments; Managing People for Planet and Profit
Year One Core: Advertising and Marketing Communications; Digital Content Creation; Digital Marketing Techniques; Marketing in the Business Environment; Monitoring and Measuring in Digital Environments; Social Media Strategy
Year Two Core: Consumer and Organisational Behaviour; Data Analysis and Visualisation; Digital Customer Experience; Digital Marketing Strategy; Managing Global Digital Brand Responsibility
Year Two Optional; Operations Management; Sustainable Business Development
Year Three Core: Consultancy/Management Project in Specialism; Corporate Reputation and Ethics; Marketing Research; Strategic Marketing Management
Year Three Optional: Innovative Change Management; Leadership Strategy and Social Impact; Strategic Management in a Global Context

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations.