Design & Digital Marketing

Digital designer, art director, visual communicator, content creator, social media manager, creative advertiser.

We believe in shaping visionary digital creatives ready to challenge conventions and inspire change. On this programme you will explore branding, campaign design, social media marketing, content creation, motion graphics, digital advertising, app development and product enterprise. You will be provided with the techniques to build skills in problem-solving, consumer-driven strategy, digital campaigns and social media platforms. You will master tools and techniques that drive modern marketing. The Design & Digital Marketing programme works closely with the Graphic Design programme, in a dynamic, studio environment.

Our approach nurtures creativity and innovation, pushing boundaries through cutting-edge design and experimentation. With access to state-of-the-art facilities, industry-standard software, and hands-on mentoring, you’ll create impactful work from day one. Regular live projects, industry speakers, and competition opportunities will enrich your experience, while collaborations and placements build your network and practical expertise. Graduating as part of our supportive creative community, you’ll have the skills, confidence, and portfolio to stand out in the fast-paced world of digital design and marketing.

Year One - Design and Digital Marketing Foundation and Orientation
In your first year (Level 4), you will be introduced to the core concepts, skills, and techniques that form the foundation of your design and marketing practices. You’ll explore a variety of mediums, software, and approaches to help you understand the wide possibilities within digital processes required as a digital designer and marketing professional. This year focuses on developing your approach to visual communication and technical ability including, motion, social media, app development, branding and more.

•Creative Processes and Experimentation
• Conceptual Marketing
• Creative Thinking
• Visual Communication
• Design Impact

Year Two - Development and Exploration
Your second year (Level 5) builds on this digital foundation, allowing you to develop more advanced, industry-standard skills and a deeper understanding of the digital sector. You will begin to define your personal direction through live briefs and self-directed projects, while building a professional portfolio that reflects your developing specialism. During this stage, you are also encouraged to seek relevant work experience and internships.

• Advanced Design Production
• Marketing Communications
• Design Specialism & Innovation
• Future Industries

Year Three - Consolidation and Expertise
In your final year (Level 6), you will consolidate your skills, experience, and creative identity as a digital design and marketing professional. Working on self-initiated projects, you will refine your skills and explore your future professional direction. This year provides the opportunity to realise your creative ambitions, demonstrate your digital proficiency work towards an industry role or further study.

• Specialist Practice 1
• Specialist Practice 2
• Professional Futures and Final Show
• Dissertation and Report

In course assessment. Each module is assessed upon completion and given a percentage mark.