Marketing

Marketing turns ideas into impact. It sits at the heart of every great business – shaping how brands connect, communicate and create change.

You’ll explore the ideas, models and tools that drive modern marketing, and learn how to apply them to real campaigns, audiences and industries. You’ll combine strategic thinking and creative know-how to craft stories that inspire action, developing your knowledge of customers, markets, strategy and brands.

With strong industry links, live client projects and a digital-first curriculum, you’ll gain the confidence and experience to thrive in a fast-moving, global industry.

This course is accredited by the Chartered Institute of Marketing (CIM) through the Graduate Gateway programme, giving you access to an internationally recognised qualification and exemptions that can fast-track your professional development.

Above all, you’ll graduate ready to use marketing as a force for good – driving growth, innovation and positive change in a connected, sustainable world.

Key features

• Marketing that mirrors the real world. Every module reflects the fast-paced demands of modern marketing – from data-driven decision making to campaign strategy and content creation.

• Create, design and tell your story. Showcase your creativity through infographics, videos and campaign concepts that bring your ideas and your personal brand to life.

• Learn by doing. Build your experience through live client briefs, placements and international opportunities that put your skills into practice.

• Learn from the experts. Be taught by academics and professionals who bring experience from global brands and leading agencies.

• Real industry experience. Students have secured year-long placements with leading organisations such as Samsung, PwC, Honda, CrossCountry Trains, Bosch and many more.

• Proven results. 90% of our graduates are working or studying further within 15 months of graduation – a testament to the employability focus that runs through everything we do.

You’ll learn in our dedicated marketing and business spaces with access to creative labs, Adobe Creative Suite, analytics software and the Bloomberg-equipped Trading Floor.

The Faculty of Business and Law is a signatory of the United Nations’ Principles for Responsible Management Education for integrating sustainability in the curriculum.

We work closely with our advisory board, made up of industry professionals, to make sure our courses are designed with the latest skills and knowledge valued by employers.

Year 1
Block 1: Fundamentals of Organisations and Markets in a Global Context
Block 2: Principles of Marketing
Block 3: Decision Making for Marketing
Block 4: Marketing in Action: Social, Environmental and Digital Impact

Year 2
Block 1: Brand Management
Block 2: Customer Insight: Consumer Behaviour and Research
Block 3: Integrated Marketing Communications
Block 4: Contemporary Issues in Marketing

Year 3
Block 1: Marketing Strategy and Analytics
Block 2: Engagement Marketing: Communities, Content and Creativity
Block 3: Critical Perspectives in Marketing OR Marketing Innovation
Block 4: Brand Portfolio OR Dissertation

Teaching and assessment
Over the whole programme, there is a varied mix of assessment including: group presentations, case study analysis, individual exercises, report writing, short form unseen exercises and essay writing.

Teaching contact hours
This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Block teaching
You deserve a positive teaching and learning experience, where you feel part of a supportive and nurturing community. That’s why most students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You’ll benefit from regular assessments - rather than lots of exams at the end of the year - and a simple timetable that allows you to engage with your subject and enjoy other aspects of university life such as sports, societies, meeting friends and discovering your new city. By studying with the same peers and tutor for each block, you’ll build friendships and a sense of belonging.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• Institute of Direct and Digital Marketing