Key Responsibilities:

Design and execute innovative digital media campaigns to reduce HIV/STI transmission rates and promote safer practices across underserved communities.
Develop engaging, culturally sensitive content that prioritises sexual health awareness, combats stigma, and fosters emotional resilience among local populations.
Champion accessibility by ensuring online platforms deliver high-quality, inclusive health information and intuitive signposting to vital services.
Provide expert design and graphics support for staff creating printed resources, environmental media, and digital assets that resonate with diverse audiences.
Collaborate closely with local health providers to maintain up-to-date, accurate directories of sexual health, mental health, and wellbeing services for seamless user access.
Support the development and implementation of Leeds’ sexual health digital engagement strategy, aligning with regional health priorities and community needs.
Ensure all digital content (websites, social media, campaigns) remains comprehensive, up-to-date, and evidence-based.
Expand reach across priority platforms (e.g., Twitter/X, Facebook, Instagram, TikTok, Grindr) to engage underserved and most at risk populations.
Train and empower staff/volunteers in leveraging digital tools for health promotion, including best practices for audience engagement.
Collaborate with Leeds-based health providers to streamline service signposting and improve cross-agency referral pathways.
Spearhead the creation of multimedia content (podcasts, vodcasts, TikTok/Instagram Reels) to drive awareness and education.
Co-Design and maintain robust analytics systems to track engagement metrics, measure campaign success, and report outcomes.

Operational & Administrative Duties:

Manage day-to-day administrative tasks, including content scheduling, stakeholder communications, and report drafting.
Complete mandatory training (e.g., safeguarding, GDPR) and pursue skill development in areas like SEO, health equity, or data analysis.
Actively contribute to team meetings, supervision sessions, and Team focus days.

Organisational Commitments:

Champion Yorkshire MESMAC’s mission by promoting its programmes and values across Leeds.
Adhere to all organisational policies, including equality, confidentiality, and safeguarding frameworks.
Stay informed on local and national health policies (e.g., NHS England sexual health guidelines) to ensure compliance and relevance.
Work flexibly, including evenings and weekends, to support community events, campaigns, or urgent projects.
Undertake additional duties as required by the Yorkshire MESMAC Board/CEO, in line with the role’s scope.