Understanding Clearing Students: Motivations and Mindsets
Clearing remains a crucial route into higher education, helping students secure a place that aligns with their aspirations. To better understand the motivations, behaviours, and experiences of applicants using this pathway, we’ve gathered insights from the 2024 Clearing Student Survey.
This report explores the perspectives of five student personas, shedding light on their decision-making processes, engagement with Clearing, and the factors influencing their choices. By examining key trends and emerging patterns, we aim to provide universities and colleges with actionable insights to enhance their Clearing strategies and improve student experience.
They received this survey within 24 hours of getting their offer
This report is the result of almost 6,000 respondents
2024 Clearing insights
Navigating Clearing 2025
Find everything you need to maximise your 2025 Clearing recruitment. From targeted media solutions to insights on student behaviour, our Clearing 2025 page has you covered.
Clearing Recommendations Recap
Our Clearing Recommendations Recap distils key insights from our 2024 research into practical, persona-based marketing guidance for universities and colleges.
What’s inside:
- Messaging tips tailored to each Clearing persona – from Traditional to Trade Ups
- Timing insights to help you engage audiences when they're most active
- Channel recommendations to boost reach across UCAS, your website, and social media
Download the Clearing Recommendations Recap to support your 2025 student recruitment campaigns – and future-proof your Clearing strategy.
The new era of Clearing: What it means for universities
Clearing has evolved far beyond its original purpose, with a new wave of students using it as a proactive tool to reshape their choices. Our latest article explores how ‘Mind Changers’ and ‘Trade Ups’ are driving this shift, why 'decline my place' is at an all-time high, and what this means for universities.
As Clearing continues to transform, staying ahead of these trends is crucial.