The Top 5 Student Behaviour Trends Shaping Admissions in the Age of AI
Tuesday 24 February 2026
11:15 - 12:00
open to all
open to all
Summary
Student behaviour is evolving faster than ever and artificial intelligence is at the heart of the change. This session uncovers the five biggest trends transforming how applicants discover, decide, and apply for 2027 entry. Drawing on UCAS’ latest report, we’ll explore how students are using AI to search less and 'ask' more. You’ll leave with practical, forward-looking takeaways to help you adapt your advice and guide students confidently through a rapidly shifting landscape.
