Project Next Generation: USA
The key themes influencing student decisions from the USA:
Project next generation: USA adviser report
This report provides insights into the decision-making process of USA students, aged 13-16, as they consider higher education and career options.
This report is to help advisers support students at key points in their journey. The research is based on a 2024 summer survey involving 2,035 young people, with 400 USA participants, examining their motivations, information requirements, and sources of influence.
The international student enrolment landscape has changed significantly in the UK over the last decade, with many potential students attracted by a variety of opportunities British degrees can offer.
UK universities continue to be attractive to students from the USA, with factors like fees and living costs, shorter degrees and safety being key pulls.
There's still plenty of differences for advisers to consider when providing guidance, and not only during the application stage. This reports aims to help you achieve more in providing expert information, advice and guidance to potential Uk students.
UCAS is proud of its community of advisers and counsellors, and as you read through this report, please do reach out to us with your thoughts and ideas as to how we can play our part in continuing to provide support for you and your students into the future.
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