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    UCAS Media service

    Insight webinars for brands engaging future university students

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    When do students start choosing brands for university?

    Students start forming brand preferences months before Freshers’ Week, shaping what they buy and what makes it onto their packing lists.

    Episode one of our insight series, 'The Power of Early Engagement: Reach students before university starts', is now live and available to watch on demand.

    Discover how brands can influence student decisions at the moments that matter most, before they arrive on campus.

    ⏱️ This episode has a viewing time of 40 minutes.

    Watch now to hear UCAS experts cover:

    • When students start making purchase decisions
    • What drives brand choice before arrival
    • How to engage earlier to drive consideration and purchase

    Sign up future episodes in the series

    Are these webinars only for universities?

    No. These episodes are designed for brands  looking to engage future students at key decision points as they prepare to leave home for university. UCAS supports over 1 million young people every year, giving brands access to insight at national scale.

    Why should brands partner with UCAS?

    UCAS supports young people throughout the entire application journey to higher education. Our first‑party, GDPR‑compliant data is gathered from a new cohort of over 1 million young people every year, making it fresh, highly engaged, and uniquely representative of students making life‑defining decisions.

    Do I need to work directly in education to benefit from these insights?

    No. Every episode of our insight series is relevant to any brand looking to understand student decision‑making and engagement. Students trust UCAS as a not‑for‑profit organisation, making it a safe, credible environment for brands to learn how to connect at high‑intent moments.

    Read our blog posts

    Our blog shares insights on how brands reach and engage future university students. Discover student behaviour, decision moments, and ways to stay relevant before they arrive on campus.

    Understand the student cycle

    The journey to university is shaped by key decisions that influence student choices. Understand when to connect with future university students as they research, plan, and prepare for university.

    See the student cycle

    See the brands we work with

    Our case studies show how brands engage future university students at key decision moments. Discover how early engagement builds trust and long-term brand relevance.

    View case studies

    Turn insight into action for your student marketing strategy

    Whether you want to:

    • Reach future university students before they arrive on campus
    • Influence brand choice at key decision‑making moments during the preparation phase
    • Use insights to shape campaigns that resonate with young people

    Talk to our team about reaching future students with the right targeting, channels, and timing.

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