International Strategic Marketing (Taught)

Ranked in the QS top 60, the Masters in International Strategic Marketing offers a deep dive into modern marketing principles from a global perspective. Develop critical analytical skills, gain practical experience through consultancy projects, and network with business leaders. Prepare for a dynamic career in strategic marketing with expert teaching staff and comprehensive skills development.

WHY THIS PROGRAMME

• Enhance your skills with the Strategic Marketing Consultancy elective. Solve real-world client challenges and deliver practical, impactful solutions using key marketing frameworks.

• Learn from expert teaching staff in brand management, consumer behaviour, and digital marketing, ensuring a deep understanding and application of modern marketing strategies.

• Expand your professional network through networking events and guest lectures by business leaders, enhancing your career opportunities and industry knowledge. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.

• Develop practical skills and theoretical knowledge to excel in strategic marketing, integrating real-world insights and innovative approaches into your professional toolkit.

• Benefit from our personalised skills development programme, designed to balance academic learning with employability skills, helping you reach your full potential and achieve your career goals.

PROGRAMME STRUCTURE
You will take eight core courses, three optional courses and submit a dissertation. You will also be given the opportunity to pursue in-company projects and carry out consultancy work and take part in business simulations.

Core courses
Global Business Environment
Global Consumer Behaviour
Global Perspectives in Marketing Ethics
International Services Marketing
International Strategic Management
Marketing Communications Strategies and Tactics
Marketing Research
Strategic Marketing Management

Optional courses
Data Science for Marketing Analytics
Digital Marketing Strategy (Specialist)
Export Marketing
International Brand Management
Marketing and Emerging Markets
Retail Marketing
Strategic Marketing Consultancy

CAREER PROSPECTS
Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy, jobs associated to conventional or digital marketing.

We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.