Football Business and Marketing

Degree Overview
On this degree course you will gain an understanding of football and sports business and be introduced to concepts such as business models, management, business planning, digital marketing and skills along with enhancing marketing techniques by our expert academics.

Your studies will focus on the core functions of football business management accompanied by marketing modules. The Marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills.

Degree Content
You will learn about the organisation and marketing of the football and sports industry, analysing its business environment and adapting to digital disruptions. You’ll also develop critical thinking skills, apply academic frameworks to new contexts, and challenge existing ideas.

You will plan, implement and evaluate digital marketing plans for an industry organisation. You’ll gain vital business skills, from marketing to management, tailored to the football world, while learning from industry leaders and experts.

Studying at UCFB comes with a number of valued benefits to enhance your career and employment opportunities through our Employability and Career Planning provision.

Teaching Locations
UCFB Wembley

• Wembley Stadium

• Arch View House, First Way

UCFB Manchester Campus

• Exchange Quay

• Quay Plaza

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

Degree Specifications
University Campus of Football Business is an embedded college of the University of East London. All graduates will receive a degree from the University of East London.

Career Prospects
Football is a multi-billion-pound global industry driven by the marketing of its products and events. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale, with it coming a huge variety of professional roles within the game including marketing manager, football analyst, club welfare officer, commercial executive, CRM manager, partnerships executive and programme administrator.

Graduates of the BA (Hons) Football Business and Marketing degree have gone on to work in roles for organisations such as:

• Manchester City FC – Personalised Marketing Assistant

• Manchester United FC – Partnerships Activation Executive

• SPORTFIVE – Account Manager

• Tottenham Hotspur FC – Licensing Executive

• The Rugby Football League – Commercial Manager

• Wolves FC – Marketing Executive

UCFB Employability & Career Planning Programme
Over 90% of UCFB graduates are in employment within six months of graduating, with 62% of those graduates working within the global sports industry.

At UCFB, your career starts from day one. Alongside your academic studies, our Employability & Career Planning programme supports your development, helping you build the skills, experience and confidence to succeed in the sports industry.

Through a range of tailored opportunities - including best-in-class industry guest speakers, Premier Events, and work-based learning - you’ll gain valuable real-world insight and connections. With ongoing career support and access to placements, you’ll graduate as a well-rounded, career-ready professional.

Course Modules

First Year

• Understanding the Business of Football

• Principles of Marketing

• Industry Competencies (Mental Wealth)

• Data Analytics

• Integrated Marketing Communications

• Understanding Sports Fan Behaviour

Second Year

• The Organisation and Marketing of World Football

• Theory of Digital Marketing

• Research Methods

• Practice of Digital Marketing

• Stadium and Events Organisation

• Industry Readiness (Mental Wealth)

Third Year

• Strategic Management

• Football Brand Management

• Professional Project

• Global Marketing Management

• Industry Engagement (Mental Wealth)