Business Administration (Marketing) (Taught)

This full-time MBA, specialising in marketing, fosters marketing leadership and provides insights into the dynamic business landscape. You learn to apply cutting-edge concepts in organisational development globally with core units including professional advancement, resource management and global strategy. Marketing-focused units encompass digital marketing and communication. The course runs over three semesters with six entry points through the year. The point at which you join the course determines the order of the units you study.

Facilities and specialist equipment

• State-of-the-art data lab, equipped with top-tier business analytics software and platforms, including Vensim simulation software

• A range of learning resources, such as the Harvard Business Review and Oracle OPERA

Your student experience

Our business and management courses rank 4th overall in their subject field in the Postgraduate Taught Experience Survey 2024, with top 3 rankings for teaching, engagement, learning community and course organisation.

Learn from our highly experienced academic team of industry experts engaged in consultancy, business involvement and social impact.

Learning supported by extensive Harvard Business Publication resources and simulations.

Acquire essential professional skills aligned with bodies like the Chartered Management Institute and the Confederation of British Industry.

Assessments linked to live projects where you engage with industry professionals and find real business solutions.

Join our Global Guest Speaker series, featuring academics, industry leaders, and professionals from organisations like Luton Borough Council, the European Commission, and bodies such as the Association of Project Management (APM).

Participate in field trips to exhibitions like the Great Business Exhibition and Tech Show London as well as industry visits to companies like TUI, gaining first-hand industry insights.

Solve real-life problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.

Course Modules

• Advancing Professional Practice (BSS070-6) Compulsory
• Corporate Innovation And Entrepreneurship (BSS057-6) Compulsory
• Digital Marketing And Communication (MAR046-6) Compulsory
• Leading And Managing Organisational Resources (BSS064-6) Compulsory
• Management Practice (BSS063-6) Compulsory
• Strategy And The Global Competitive Environment (BSS058-6) Compulsory
• Theory Into Practice Project (BSS056-6) Compulsory

Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.