Marketing and Brand Management (Taught)

Today’s brands are built on authenticity, transparency, trust, and sustainable values that resonate across every interaction.

Master the science of branding with our CIM-accredited MSc Marketing and Brand Management course. Explore how brands are created, positioned, managed, and grown, gaining expertise in strategic brand management and learning how to drive brand value across diverse markets.

Developed with senior branding professionals and the Chartered Institute of Marketing (CIM), our MSc Marketing and Brand Management is designed for graduates pursuing a career in branding. This course blends cutting-edge theory with practical application. Through live briefs and applied projects, you’ll explore consumer behaviour, brand identity and brand analytics, while mastering brand management, brand development, brand metrics and equity and performance measures. Authentic assessments replace exams, enabling you to build a portfolio that demonstrates the strategic, analytical and creative skills employers demand.

Whether you aspire to become a Brand Manager, Brand Marketing Strategist, or Head of Brand, you’ll graduate ready to shape and grow brands ethically and sustainably in a global marketplace.

Nottingham Business School is proud to have achieved the prestigious triple crown of international accreditations, with EQUIS, AACSB and AMBA. This is the highest international benchmark of excellence for business schools.