Digital Marketing and Media & Communication

Please note that Combined Honours degrees at Liverpool Hope University are split 50/50. This means both subjects will be studied equally.

Digital Marketing

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business
success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world.

The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders.

Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

Media & Communication

If you want an exciting career in the media but also want to understand how and why the media reports and represents the world in the ways it does, studying at Hope is the next step for you. Media and Communication provides you with an opportunity to closely study and analyse the ways in which the media industry shapes and is shaped by our world. Our degrees are designed to help you become an industry leader who is equipped to take on the critical task of ensuring a more reliable, trustworthy media industry, and to work as a cross-platform media practitioner.

Our curriculum is taught by lecturers with a reputation for international research and by a practitioner who has made BAFTA and EMMY award winning programmes and animated films. Media and Communication at Liverpool Hope is underpinned by the notion of interrogating power. We believe that the media must always be held to account and has a responsibility to pursue social justice. Whether it be through journalism, digital and social media theory and applied skills, our aim is to produce graduates who will make a better world.