Applied AI and Business Analytics | University of East Anglia UEA

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Course summary

Overview
Our cutting-edge MSc Applied AI and Business Analytics equips you to move beyond data interpretation, preparing you to drive strategy and influence business decisions.

You’ll learn to use advanced analytics and AI not only to answer questions but to identify the right questions, uncover market opportunities, and shape the future of business. You’ll gain the skills to spot trends, predict market shifts, and guide businesses with data-driven confidence, combining human insight, analytics, and AI to drive transformative change.

On this course, you’ll learn by doing. From day one, you’ll work on real-world data and AI projects, mastering advanced technologies while developing future-focused skills, navigating ethical challenges, and communicating powerful insights from data. This hands-on approach equips you to tackle complex problems and unlock your full potential. You’ll master the full data and AI process, from discovering valuable data to building intelligent models that uncover insights. Through live projects with our business partners, you’ll use real data to solve real problems—learning not just to make business cases, but to create evidence-based solutions that drive impact.

Our vibrant campus offers state-of-the-art facilities, whilst the city of Norwich serves as a thriving tech hub. We have strong partnerships with local and global businesses which provide excellent networking opportunities and real-world projects for you to engage with.

Our course equips you with the advanced analytics and AI skills that employers demand, while our business partnerships provide access to a highly valuable professional network, ensuring you'll graduate ready to excel in your future career.

Disclaimer
Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk

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Discover what it's like to study Applied AI and Business Analytics at University of East Anglia UEA: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.

Beth
University of East Anglia UEA
Art History and World Art Studies
In the future I don't know exactly what I want to do but I would like to work in a museum or with conservation. I am currently completing my study abroad in Ghent, Belgium and it has been one of the best opportunities of my life, I have been able to meet people from all across the world and study new and interesting classes. I love crafts, museums and the gym.
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Annabelle
University of East Anglia UEA
Global Development
I’m a mature student studying global development with anthropology with a placement year. I have completed a foundation year and I’m currently in my 2nd year of my degree! I love going out to eat in Norwich, going for cocktails, driving to the beach and charity shopping.
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Amelia
University of East Anglia UEA
Global Development
Hi! I’m Amelia, a second year undergraduate Global Development student at UEA, and the president of Devsoc. Being from Norwich, I know all the best spots, both on-campus and in the city! I would be happy to answer any questions about student life, Global Development, accommodation, campus amenities, Norwich, or anything else :)
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Dhara
University of East Anglia UEA
Literature and Creative Writing
Hi! I'm Dhara, I’m in my third year at UEA and I study English Literature and Creative Writing, having transferred degrees from Psychology. I’m also a student ambassador, student content creator and student of colour ambassador! I'm interested in all things sports, books and creative writing, in particular, historical fiction and fantasy. I also do Taekwondo, having been the Vice-President, Publicity Officer and First Year Representative in my first and second years. Feel free to ask me any questions about my degree, student life, societies/clubs, part time jobs at UEA, advice on starting university and more!
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Benjamina Efua
University of East Anglia UEA
Art History and World Art Studies
Before starting my PhD I was working in the museum sector, in collections management. I am passionate about heritage and culture, and after graduating I would like to go back to this field.
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Daisy
University of East Anglia UEA
American Studies
Hi! I'm really interested in the history of American music and how it has shaped, and been shaped by, American culture over time. I also love twentieth century and modern American literature. I started at UEA when I was 22 and I'm so happy I made the decision to come to UEA as a mature student, I'm loving my course and spent a semester studying at a college in Vermont this year! Norwich is a great city and I'm happy to answer any questions you might have about living here!
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Albert
University of East Anglia UEA
Medicine
I'm Albert, a second year medical student at UEA from Vietnam. Outside of academia, I enjoy cycling, playing musical instruments, and walking in nature.
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Alena
University of East Anglia UEA
Biological Sciences
Hi, my name's Alena. I'm a second year student studying Biological Sciences at UEA. I'm loving my time here at university and can't believe it's going by so fast already!
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Alfie
University of East Anglia UEA
Biochemistry
My future plans involve working in a lab to progress research in genetic diseases that affect the immune system. This comes from a place of personal interest because I had a chronic genetic disease but am now cured and wish to help on this front by getting into research.
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Ayesha
University of East Anglia UEA
Medicine
I enjoy developing myself as a student, learning new skills and interacting with people. A favorite pastime of mine is reading, especially thrillers but I'm open to other genres as well. I'm originally from India, specifically from Lucknow, the city of Nawabs (and Tunday kababs), and relish trying new foods and connecting with people from different cultures through their traditions :) Having grown up in Jeddah, Saudi Arabia, that is the place I call home. The links I have to all these different places has given me a broader worldview, and allowed me to experience life from a different lens.
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Aimée
University of East Anglia UEA
Liberal Arts
Hi! I'm Aimée, a 4th year Liberal Arts with a Year Abroad student at UEA. I would be happy to answer any questions you have about the uni, my studies, student life or anything else. :)
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Alexandra
University of East Anglia UEA
Drama
Hi, I'm Alexandra and I'm a 2nd year Drama and Creative Writing undergraduate student at UEA. I'm Spanish/Bolivian but have lived most of my life in Bolivia. As someone with a passion for stage and screen, I chose the Drama and Creative Writing course at UEA to develop and acquire more skills that would allow me to succeed in my career path. I am particularly passionate about scriptwriting, acting and filmmaking, so in the future, I hope I can dedicate myself to all of them. I was previously studying graphic design in Bolivia, but I decided to apply to UEA to pursue my goals; however, I still dedicate some time to it because I love it. I also enjoy photography (especially nature photography), drawing and painting, writing and dancing.
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