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Marketing and Data Analytics

1 Study option · UndergraduateMain Site
Awarded by:
University of East Anglia

Course options

2026-2027
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Course summary

Overview

In the rapidly evolving landscape of marketing, data-driven decision-making has become essential for businesses to achieve and maintain a competitive edge.

Our dynamic BSc in Marketing and Data Analytics is designed to empower you with the skills and knowledge needed to excel in the digital age, where data forms the foundation of effective marketing strategies.

On this exciting programme, you’ll be given a solid grounding in both marketing principles and analytics. The curriculum has been carefully structured to offer you a variety of opportunities to engage with modules that cover core topics such as data collection, analysis, interpretation, and reporting, alongside essential marketing and management studies. You’ll also gain hands-on experience with data tools and techniques. This comprehensive approach ensures that you’ll develop a strong command of data handling, enabling you to understand customer behaviour, market trends, and the effectiveness of different marketing channels.

One of the unique aspects of this degree is its integration of data analytics within traditional marketing topics, giving you a broader understanding of how analytics can enhance and support marketing decisions. Throughout the course, you’ll be encouraged to apply your analytical skills to real-life case studies, providing an invaluable opportunity to bridge theory and practice. Working with industry-standard software and tools, you’ll learn to process and interpret data to derive actionable insights. This practical experience is complemented by projects and assignments designed to simulate challenges faced by contemporary marketing professionals today.

You’ll graduate with a robust set of skills that are highly valued in today’s data-centric marketing world. Whether you aspire to work in digital marketing, brand management, market research, or strategic consulting, this programme will equip you with the tools needed to excel in your future career.

Disclaimer

Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk

Ways to study this course

Campuses

  • Main Site

Study options

  • BSc (Hons) • Full-time • 3 Years

Start dates

  • 14/09/2026

Application codes

Course code:
N550
Institution code:
E14

University of East Anglia UEA has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Application codes

Course code:
N550
Institution code:
E14

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Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

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Student Outcomes

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75 Employment after 15 months (Most common jobs)

80 Go onto work and study

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