Marketing Management with Advertising (Taught)

Connect customers with brands and convert stories into sales with a degree relevant to every sector.
Understand a brand and create a strategy that brings it to life – that's marketing. Run a campaign to influence an audience to act – that's advertising. From finding the right words to putting them in the right place at the right time, we’ll show you how to become a confident marketer with an advertising edge.
The world of marketing and advertising is fast-changing. Graduates of this course will have in-demand specialist skills, along with the ability to communicate and present their ideas effectively. Giving you an edge when competing for the best roles.
You’ll learn from academics with both professional experience and internationally recognised research expertise. With a comprehensive understanding of areas such as strategy, consumer behaviour and digital media, you’ll have the skills needed to pursue a successful career in the marketing industry.
The course offers a balance of both academic and practical learning. You’ll build a strong knowledge base in essential marketing concepts, frameworks and approaches in a global context, and understand the role of digital and interactive marketing. You’ll also focus on developing your professional skills through a dedicated module and practical experience in genuine business scenarios.
After you graduate, you could go on to work in media, digital marketing, brand management, social media, copywriting and public relations. Some of our graduates have gone on to work in roles at global food and drink companies and communications agencies.

"The modules of this course are broken down into bits that form meaningful ‘wholes’. Advertising is fun, helps you think creatively and yet strategically, so that the ideas created can generate profit."
Oyinloluwa Akeredolu , MA Advertising and Marketing

Why study at Leeds:

• Accredited by the Chartered Institute of Marketing (CIM): This course gives you the chance to work towards a CIM qualification during your studies and receive exemptions from certain assessments.

• A course shaped by a leading marketing research centre: Created by the Business School’s Global and Strategic Marketing Research Centre, one of the leading centres of marketing research in Europe.

• Stay up to date with the latest insights from industry guest speakers: Learn from current trends and understand valuable real-world insights.

• International study tour: As a Masters student at Leeds University Business School, you can apply for a place on a week-long international study tour, which includes company visits, guest lectures and networking events. Previous study tours have included visits to Berlin, Frankfurt, Milan and Zurich.

Rankings and awards
Top 25 in the world for Marketing, QS Business Masters Rankings 2026

Where this degree could take you
Here’s an insight into the job roles some of our computer science graduates have obtained:

• Associate Director of The Wall Street Journal

• Vice President at Harley Davidson

• Global Associate Marketing Director at Wella

• Senior Analyst at Deloitte India

• Head of Marketing and Communications at Time International

• Senior Insights and Analysis Executive at MEC Media Planning Agency

• Head of European PR at Task Rabbit

Career support
Top 10 most targeted for 10+ years by the UK's leading employers, The Graduate Market 2026, High Fliers Research
At Leeds, we help you to prepare for your future from day one.
Our Careers Service has the global expertise and sector-spanning industry partnerships that, combined, go way beyond simply helping you get a job. They provide you with the resources you need to upskill and achieve the future you aspire towards – even in the face of lightning-paced change.

Assessment methods emphasise both knowledge and essential skills development. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs. This diversity enables you to develop a broad range of skills as preparation for professional life.