International Business top-up

This top-up degree is aimed at anyone from outside the UK with a business and marketing background who wants to further develop their digital marketing skills within the international arena. This course enables you to transform an existing marketing or business qualification, into a BA (Hons) in International Digital Marketing, at Coventry University.

The course aims to build on your existing business and marketing knowledge and skills, and offer opportunities to develop more specialised expertise in the area of digital marketing.

Why study this course

• Convert your existing business or marketing-focused qualification into a BA (Hons) degree qualification from a university that has won many awards and whose business school is over sixty years old, with extensive industry links.

• Develop a broad range of business and more specific marketing skills and knowledge, creating flexibility to work in a variety of marketing roles, such as brand management, sales strategist or a data analytics marketeer.

• Develop your ability to apply and critically evaluate the theory and practice of digital marketing, advertising and social media domains.

• The course uses our digital communications lab (DigiComm Lab)4, which is equipped with industry-relevant software. This will allow you to produce materials and digital artefacts for your assessments and developing a digital portfolio, which can be invaluable when seeking jobs.

• You will be taught by expert staff, who have a mix of practitioner and academic experience in business and marketing, who will use real world, problem-based approaches to teaching and learning.

• The course is specially designed for international students, where you will study in a supportive environment. Particular attention is given to language support and enhancing your future employability prospects, for your desired career.

*please see website for details

Level 5 Entry - Year One

The below modules are studied in your first year if you enter the course at Level 5 and aim to give you an overview of business in an international context, covering key business areas such as data, management and finance. There is also a module on improving your English skills for business communication and report writing.

Modules:
Innovation in Practice - 20 Credits
Principles of Business Accounting - 20 Credits
Managing People in a Global Context - 20 Credits
Effective Business Communication - 20 Credits
Big Data and International Trade - 20 Credits
Global Sustainable Supply Chain - 20 Credits

Level 6 Entry - Year Two
The below modules are studied in your second year, if you enter the course at Level 5, or in your first year, if you enter the course at Level 6. We will build on knowledge gained from your previous undergraduate studies to provide an overview of international business, examining world trade patterns and the functions of international institutions such as the advertising industry.

Modules:
Developing Employability Skills for Busines - 20 Credits
Contemporary International Leadership - 20 Credits
Global Strategy - 20 Credits
Business Process Management - 20 Credits
Managing Global Organisations - 20 Credits
Project Management - 20 Credits

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.

*For further information please check the course page on the Coventry University website

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

Formal examinations
Phase tests
Essays
Group work
Presentations
Reports
Projects
Coursework
Exams
Individual Assignments
Laboratories

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• European Foundation for Management Development
• Business Graduates Association
• Small Business Charter
• Chartered Association of Business Schools
• Principles for Responsible Management Education
• Association to Advance Collegiate Schools of Business