Business Management, Digital Innovation and Entrepreneurship

If you want to work in areas that depend on the application of new technology or the introduction of innovative products and services, this is the right course for you.

You will consider the economics of digital business and the characteristics of innovative businesses that succeed in a turbulent environment.

*Ranked 4th best in London for Business and Management Studies

*Complete University Guide 2025

*Bayes Business School is ranked 3rd best in London and 9th in the UK.

Financial Times European Business School Ranking 2024

On the Business Management, Digital Innovation and Entrepreneurship course, you’ll gain a broad understanding of business with a strong emphasis on managing entrepreneurship and innovation. You’ll study the exceptional challenges associated with innovations that can trigger massive changes in what is possible within a business.

You’ll deepen your understanding of the processes involved in creating digital start-up businesses from inception to launch. And how both new and established organisations can respond to the opportunities and threats associated with disruptive innovation.

On the Business Management, Digital Innovation and Entrepreneurship pathway you will:

• Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management.

• Understand the characteristics, and the measures of success, applicable to innovative businesses in a contemporary environment.

• Understand the implications of disruptive technology and the need to manage innovations accordingly.

• Learn a range of approaches to introducing innovations.

• Understand the requirements and techniques associated with a complicated and uncertain world.

• Recognise the ethical issues surrounding business and be able to practise responsible management.

You also have a number of electives to choose from like our Mentoring & Coaching for Leadership module.

Course Modules

​​You can find extensive information about the modules you can expect to study on this course on our website:
https://www.bayes.citystgeorges.ac.uk/study/undergraduate/courses/business-management-digital-innovation-entrepreneurship

Most modules are assessed by a combination of exams and coursework.

The balance of assessment by coursework (assessed essays and assignments) unseen examinations and a final year project will to some extent depend on the optional modules you choose.

The first year of your programme contributes 10% to your final degree classification, the second year 30% and the final year 60%.

Percentage of the course assessed by coursework

The approximate percentage of the course assessment, is as follows:

Year 1

49% written, 0% practical, 51% coursework

Year 2

56% written, 2% practical, 42% coursework

Year 3

53% written, 0% practical, 47% coursework.