International Fashion Management and Marketing (with foundation year)

The foundation year for this course will be taught from our CU Greenwich campus. The degree years at Coventry University London Campus on Middlesex Street, E1.

Immerse yourself in the world of fashion on this course based in London. Learn from experienced professionals and explore how different types of fashion labels are created and developed.

Designed for aspiring fashion managers and marketers, this course gives you the opportunity to develop practical skills, industry connections and international perspectives that could help you prepare for a career in fashion management and marketing.

• Learn the role fashion brands play in global economies and understand the importance of ethics and sustainability in the global fashion industry.

• Develop your strategic and entrepreneurial thinking through practical learning and opportunities to network with professionals. You'll focus on developing transferable skills that could help you adapt to change and excel in various roles in the fashion industry.

• Learn to understand international business markets and fashion trends to support the design, promotion and management of fashion businesses in a diverse world.

Why you should study this course

Foundation year
Supports you to gain the academic skills required for degree-level study. Provides a grounding in key areas of business and management.

Degree

• Study in London: immerse yourself in one of the world’s fashion capitals, surrounded by creative hubs like East London and Shoreditch. Benefit from proximity to fashion businesses and opportunities to connect with like-minded professionals.

• Hands-on learning: take part in practical modules such as experiential marketing and fashion campaigns. Apply your knowledge to real-world projects and build a portfolio of work.

• International business environments and sustainable practices: explore how to manage and market fashion brands in international contexts. Learn about sustainable practices and the importance of ethical decision-making in a global industry.

• Storytelling and brand development skills: develop skills in creating brand identities and building connections with customers while learning the importance of applying ethical practices and sustainability in the fashion industry.

• Prepare for your career: graduate with an understanding of career paths in fashion management and marketing.