Strategic Marketing and Analytics (Taught)

Do you want to study in a collaborative environment and embrace the very latest digital technology? If so, then this MSc in Strategic Marketing and Analytics is for you. Enhance your strategic marketing skillset and work side-by-side with industry and research-led staff in a state-of-the-art building in the heart of London's creative district.

Why study this Master's in Strategic Marketing and Analytics?

• Develop highly desirable skills in strategic marketing

• Gain masters level skills in contemporary strategic marketing practice

• Learn about the latest emerging trends in the world of marketing strategy

• Build highly desirable skills in the likes of data analytics, strategic marketing and social media trends

• Learn about cutting-edge technologies that are shaping the next iteration of the web

• Develop your skills in innovative research practices

• Gain business and entrepreneurial skills that will enhance your employability

• Experience a learning-by-doing approach to strategic marketing education

• Improve your future employment prospects

• Enhance your professional network by meeting people with similar interests and different skill-sets

• Be part of a tech-literate, creative community.

• You will work on the latest research developments, while industry speakers provide development opportunities to enrich your creative and strategic business practice. This will significantly contribute to your university experience and preparation for professional practice.

The curriculum revolves around contemporary strategic marketing practice and emerging trends in the digital world. Students on the course will delve into the likes of data analytics, strategic marketing, social media trends and innovative research practice and exploring the dynamics of marketing on a global scale.

Teaching sessions for this course will take place Monday to Friday between 9am and 9pm. As such, the course may include some evening teaching.

Professional accreditation: CIM

You will have the opportunity to gain professional qualifications through an Accredited Degree partnership with The Chartered Institute of Marketing (CIM). CIM qualifications are highly sought after by employers, and their content is reflected in our degrees, equipping you with the best opportunities for a successful marketing career.