Marketing

We were the first to introduce marketing on an undergraduate level, and we’re at the forefront of the industry today. Our Marketing BA(Hons) course reflects our efforts to keep abreast of the latest marketing issues, trends, and developments and is designed to help you step with confidence into an industry role.

This course aims to teach you key principles of marketing, branding, and consultancy, as well as develop your skills to develop creative and compelling content and communications.

The knowledge you learn from this course can be used to help businesses stand out in a competitive market.

Why Study Marketing BA(Hons) at University of Huddersfield?
You can look forward to a high-quality education here, as your teachers rank in the top five in England for the proportion who hold doctorates (HESA 2025).

On campus, you’ll study a wide range of subjects including:

• strategic marketing planning

• creative consultancy

• developing creative marketing content

You’ll also take ASPIRE modules, allowing you to work on a real business challenge while preparing you to transition from higher education to the workplace.

You’ll gain relevant real-world experience, too, putting your knowledge and skills to the test in an optional, third-year 48-week work placement in your area of interest, in the UK or abroad. This placement could potentially enhance your employability, with the course generally preparing you for a variety of potentially exciting careers in a range of fields in the industry.

You could work as a global marketing executive, PR executive, marketing manager or content director, or you could even set up your own business.

Professional Bodies
The course is accredited by the Institute of Data and Marketing (IDM) and has professional links with the Chartered Institute of Marketing (CIM).
You’ll also be studying at an Association to Advance Collegiate Schools of Business (AACSB) International-accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation.

Why Huddersfield?
Huddersfield’s vibrant and friendly campus is a great place from which to study, while the town itself offers lots to see and do, with good transport links in and around the area.

Course Modules

In the first year of study, modules include:
• Marketing in Practice
• Global Business Management
• Introduction to Digital Marketing Communications
• Marketing and Society
• Organisational Behaviour
• Principles of Marketing.

To see the full range of modules and descriptions please visit our website. The module information is in the ‘Course details’ section of our course page.

https://courses.hud.ac.uk/2027-28/undergraduate/marketing-ba-hons/

All our courses give you an overview of:
• contact time with your tutor
• time spent on independent study
• how you will be taught, assessed, and receive feedback

Take a look at the Teaching and Assessment information on our course page.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• AACSB International
• Institute of Data and Marketing