Business and Artificial Intelligence

Learn how emerging technologies are transforming business, and develop the skills to lead in an AI-driven world. This pioneering Business and AI degree equips you with a strong foundation in management, marketing, finance and analytics, while developing your understanding of how AI can be used to solve business challenges and drive innovation.

You’ll study cutting-edge topics such as machine learning, digital transformation and human–machine collaboration, taught by research-focused academics and industry experts. You’ll develop the ability to communicate effectively across technical and business teams, and to consider the ethical and social implications of AI.

You’ll benefit from the University of Southampton Business School’s close links with industry, applying your knowledge to real business projects. In your final year, you’ll complete a major AI-driven business project, and you also have options to take a four year study abroad or an industrial placement in your third year.