Marketing and Management with Psychology

1st in the UK for annual research income (Chartered Association of Business Schools 2025)

11th in the UK for Psychology (The Times Higher Education World University Rankings by Subject 2025)

2nd in the UK for Graduate Outcomes in Marketing (The Guardian University Guide 2025)

About the course

From managing your customers to launching your own company or working with a global brand – this course prepares you for your future career path. You will study a combination of marketing and management theory and practice. And studying psychology will help you understand human behaviour relative to the business world.

On this course, you will:

• critically evaluate organisational and consumer behaviour

• learn about marketing strategy, international marketing, digital marketing and marketing analytics

• get to understand brand and new product management

• develop your understanding of key aspects of business, including economics, accounting and management

• study contemporary issues in marketing, entrepreneurship and consumer behaviour

• discover why people behave in certain ways by looking at their psychological drivers

• prepare for the workplace while tailoring your degree to your career path.

You'll engage with expert professionals. This will challenge you with new perspectives, ideas and approaches. And your Academic Success Adviser will help you with academic study skills. This includes critical thinking, presenting, academic writing, and note-making.

You also have the opportunity to combine different optional modules. You can explore what interests you most across marketing, management and entrepreneurship. There is also the opportunity to enrich your study experience by applying for a placement or to study abroad.

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM). On graduation, CIM accreditation will give you a head start in professional marketing, with exemptions on both the CIM Certificate and Diploma.

About the University of Sussex Business School

Our work draws on management, economics, science, technology and innovation studies, to make an impact on the future of people and institutions the world over. We study the issues that matter, in order to transform our world and your future. Our expertise puts you at the forefront of our research, helping you make an impact on policy, practice and people.

Social responsibility and sustainability are important to us. We incorporate the seven Principles for Responsible Management into our teaching and research.

Location

Study on our beautiful green campus on the edge of the South Downs National Park and just minutes from the vibrant seaside city of Brighton & Hove. We’re near to Gatwick airport and just over an hour from London.

See the modules you will study by year by going to the ‘visit our course page’ link at the bottom of the page.