Sport Business Management

Understand the core concepts of management in the context of sport
Our three-year, Chartered Institute for the Management of Sport and Physical Activity (CIMSPA)-endorsed BA (Hons) Sport Business Management degree develops your knowledge and the understanding of some of the principal aspects of business and management in sport.

Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) education partner

Explore business and management within sport
By designing strategies, leading projects and creating awareness, you will help to solve the most pressing challenges facing the sport industry and become unmissable to employers.

You will learn the core principles of business and management through a sport lens and apply this knowledge when experiencing real-world environments. A work placement, regular visits to employers and guest lectures by those working in industry complement the expertise of our staff. Graduates of the programme have successfully advanced within sport and mainstream business pathways, demonstrating the transferable skills of the degree.

Learn from people that breathe sport
Our passion is to positively change sport. Our staff have decades of industry experience, undertake globally-recognised research and engage with some of the most important sport organisations nationally and internationally. We breathe sport and have a genuine enthusiasm for sharing this understanding in discussion with our students.

Work with industry practitioners on real projects
As part of the course, you will undertake a work placement module of approximately six weeks. This typically takes place in a sport/leisure organisation, a sports management company, or a sport/community development organisation.

Professional body endorsement
The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) endorses our sport business management degree, which means you will receive student membership of CIMSPA and have confidence that this degree is what employers are looking for.

Course Modules

Grow your curiosity for sport whilst benefitting from insights and expertise in business and management
A passion and curiosity for sport framed through an understanding of business mechanisms and management practice.

Year One
Delve into the core concepts and skills that will underpin your degree. We will introduce you to university life and support you to understand the key features of the sport industry, how and why some people are excluded from sport, how to manage an organisation and its central business systems, the key principles behind marketing, the fundamentals of law for managers, and why sustainability is so crucial.

Year Two
Advance your understanding with content focusing on leadership, finance, project and operations management, and the importance of data. These are woven to a focus on the commercialisation of sport and how we consume sport and physical activity. Afterward there is the opportunity to undertake a sandwich year with an employer or progress straight to year three.

Year Three
Apply your expertise to tackle real-world challenges. The most contemporary and pressing issues affecting sport globally are critiqued so that you know what to encounter and engage with after graduating. The culmination of your knowledge is showcased in a dissertation, whilst your professional skills are honed in a dedicated work placement.