International Brand Management (Taught)

On this exciting and varied course, you’ll develop the knowledge and experience to help you step into a brand management role. You’ll look at brand strategies which are particularly relevant for international markets, and delve into consumer psychology and brand storytelling. You will analyse real-world business problems through detailed case studies, which helps you develop the ability to identify issues, design effective solutions, and defend your strategies.

You’ll gain hands-on experience with a variety of online digital media tools, enhancing your digital marketing skills, which is crucial for modern marketing roles. You’ll look at innovation and sustainability in brand management, and social media marketing and analytics. To further prepare you for the digital aspect of modern marketing, you’ll look at planning for digital channels and campaign management.