Business with Marketing

The Business with Marketing course gives you an in-depth understanding of business from the viewpoint of the marketing function. It is one of the pathways available in the Business Management degree cluster.

The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.

*Gain your qualification from the Business School ranked 2nd in the UK for Marketing

*Complete University Guide 2024

**Bayes Business School is ranked 3rd best in London, 6th in the UK, 23rd in Europe.

**Financial Times European Business School ranking 2021

On the Business with Marketing course you’ll gain a broad understanding of business from a marketing perspective.

You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.

You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses.

You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.

On the Business with Marketing degree you will:

• Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management

• Learn the principles of marketing and understand different approaches to marketing

• Become familiar with the tools and techniques available to develop and understand the nature of the demand for a product or service within a market

• Learn about different areas of marketing and how they all relate to one another

• Consider the impact on marketing on future developments in business

• Recognise the ethical issue surrounding business and be able to practise responsible management.

You also have a number of electives to choose from like our Mentoring & Coaching for Leadership module.

Course Modules

You can find extensive information about the modules you can expect to study on this course on our website:
https://www.bayes.citystgeorges.ac.uk/study/undergraduate/courses/business-with-marketing

On the Business with Marketing pathway for undergraduate students, most modules are assessed by a combination of exams and coursework.

The balance of assessment by coursework (assessed essays and assignments) unseen examinations and a final year project will to some extent depend on the optional modules you choose.

The first year of your programme contributes 10% to your final degree classification, the second year 30% and the final year 60%.

Percentage of the course assessed by coursework

The approximate percentage of the course assessment, is as follows:

Year 1

49% written, 0% practical, 51% coursework

Year 2

64% written, 2% practical, 34% coursework

Year 3

53% written, 0% practical, 47% coursework.