Marketing with Placement

Explore how marketing, social media and digital technologies are reshaping the way brands connect with audiences in an ever-changing digital world. This course combines academic theory with creative thinking, giving you the tools to understand the principles of marketing while encouraging you to apply them in innovative ways.

You will gain valuable real-world experience by working on live projects and collaborating with partner organisations. Alongside this practical learning, you will have the opportunity to earn a CIM Certificate in Professional Marketing, a recognised qualification that enhances your professional profile and career prospects.

The course offers distinctive modules designed to immerse you in the realities of the industry. With expert-led instruction and exposure to real-world challenges, this programme prepares you to become a confident and adaptable marketing professional. You will graduate ready to shape the future of marketing and lead in a rapidly evolving industry.

• Develop mobile marketing strategies tailored to social media platforms and consumer behaviour

• Gain hands-on experience through live digital marketing projects with real partner organisations

• Build customer-centric campaigns using data-driven insights and creative problem-solving

• Earn a CIM Certificate in Professional Marketing through practical, industry-aligned coursework

• Explore ethical, sustainable marketing practices that balance business goals with social impact

Develop your skills
You’ll look ahead to the technologies that will affect the work of business professionals in the future and gain essential digitals skills that will help you go further in the industry, such as:

/ Body swap technology
/ iDea Bronze Award
/ Microsoft Excel, Outlook, PowerPoint, Project, Word and 365
/ Generative AI
/ Xero Accounting Software
/ Power BI

A degree you can trust
Our Marketing course is accredited by The Chartered Institute of Marketing (CIM), so you know that what you learn is aligned with industry standards.

All our undergraduate business courses are available with:
• Study Abroad – study with one of our partner Universities for a semester or a year.
• Foundation Year – start with the fundamental areas of business and the key skill you need to study at University level.

Find out more at www.salford.ac.uk/courses/undergraduate/marketing.

In your first year, you will establish a solid foundation in marketing principles and explore how marketing operates within broader business contexts through practical projects.

The second year deepens your knowledge with specialised marketing theories and transferable skills supported by career-focused activities. You'll also have the opportunity to select optional modules to match your interests and career aspirations.

In your final year, you will advance into strategic thinking and leadership, with core modules that expand your expertise. You also have the chance to achieve an extra qualification for the CIM or participate in the CIM Pitch Challenge.

/ Year One: Digital and Business Skills; Understanding Organisations; Principles of Marketing; Data Analysis for Business; The Future of Business; Consumer Behaviour

/ Year Two: Professional Development; Marketing Communications; Project Management; Digital Marketing; Live Project in Marketing; Marketing Analytics; The Digital Workplace; Contemporary Issues in International Marketing; Internship.

You'll have the opportunity to take a paid placement in industry or study abroad to gain real-world experience and boost your employability.

/ Year Three: Business Ethics and Sustainability; Strategic Marketing Management; Leadership and Management in Marketing; Innovation and Entrepreneurship; Global Marketing; Strategic Management; Big Data Analytics; Climate Change and Sustainability in Business; Information Security Management; Internship; Technology Innovation

We use different assessment techniques in different modules and try to ensure all assessments reflect the types of work you will do after graduating. This may include portfolio work, multiple choice questions, group reports and problem-solving questions.