Media & Communication with Professional Placement

Tell powerful digital stories that inspire action.

Digital media shapes our culture and society, and needs creative storytellers to drive it forward. On this career-focused course, you’ll develop the strategic and technical skills needed to thrive in this fast-paced landscape.

Working in professional-standard facilities, you’ll collaborate on industry-aligned briefs, gaining hands-on experience in media, marketing and communication - the kind of professional practice that will make your portfolio stand out.

You will tackle current and future communication challenges in a collaborative studio environment, mastering the skills that employers value most: creative problem-solving, communication, design-thinking, innovation, strategy and data-driven insights.

Alongside creating compelling content, you’ll deepen your understanding of how digital platforms influence behaviour, and how inclusive, ethical and sustainable communication can drive meaningful change.

Why study this course at Falmouth?

• Blend creativity, strategy and data: use digital insight to design bold, purposeful media campaigns.

• Champion ethical, sustainable and inclusive practice, creating media that connects, empowers and makes a difference.

• Collaborate with students from other courses in response to industry-aligned briefs, to build a strong portfolio and career-ready communication skills.

• Work in professional-standard creative facilities, including digital design and prototyping studios, built for future-focused practice.

On this course, you’ll develop the creative, strategic and technical skills that power modern media and communication careers, from content design and digital storytelling to brand strategy and ethical communication.

You’ll explore how digital media shapes society, culture and identity while gaining hands-on experience with industry tools such as Adobe Creative Suite, Figma and Miro. You’ll learn to prototype, design and present digital content across platforms - from interactive campaigns and social media storytelling to UX writing and visual communication.

As you progress, you’ll learn to tackle real-world challenges, using digital innovation and behavioural insight to design solutions with purpose and impact. You’ll also refine your project management, research and pitching skills, working collaboratively on industry-aligned briefs and developing a professional portfolio.

By the time you graduate, you’ll have a strong body of practical work and the ability to analyse, adapt and lead within the evolving worlds of digital design, communication and creative strategy; ready to make meaningful change through your media practice.

Year one
Your first year introduces you to the core creative, strategic and technical skills that underpin digital media and communication. You’ll explore how digital technologies shape everyday life, learning to design, prototype and share ideas across different platforms using industry-standard tools. You’ll put these skills into practice through studio projects and workshops.

You’ll build the essential professional attributes that define successful digital practitioners: from collaboration and creative problem-solving to presenting ideas with clarity, confidence and purpose.

Modules
Writing Studio
Digital Media & Society
Creative Problem Solving
Everyday Media and Digital Prototyping
Strategy in the Age of AI
Marketing Communications

Year two
In your second year you will start to specialise, exploring social media, data-driven media campaigns, and behavioural economics, further developing your practical and theoretical knowledge and skills, and applying them to real-world situations.

Modules
Creating Brands
Social Media and Digital Cultures
Behaviour Change for Good
Creative Data and Campaigns

Option modules:
Work Futures
Digital Marketing Consultancy

Year three
You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks.

You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth.

Year four
Your final year is about reinforcing and deepening the skills, knowledge and experiences you have gained, preparing a professional portfolio with a wide range of content for potential employers.

You’ll work collaboratively and independently in simulated work situations and on industry-aligned briefs to sharpen your professional and business development skills.

Modules
Creative Climate Communication
Major Project – Startup Development
Industry Portfolio
Major Project - Showcase

As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. During your course, module content may be updated or optional modules withdrawn in order to maintain the best academic experience. Any students affected will be informed of any changes directly.

100% of your assessment will be coursework.

Assessment methods

There are a variety of types of assessments, which include:

Portfolio - a selection of your work, sometimes in the form of a structured report
Presentation - a presentation made to a lecturer, class and/or panel
Report - a formal summary of a project or other activity
Journal - a reflective record of your learning and practice
Essay - an academic argument addressing a question or a hypothesis
Practical - an example of your creative or journalistic work
Critical evaluation - a written evaluation of another's or your own work
Dissertation - a term which can apply to a longform media or written artefact/project or an extended piece of academic writing