International Marketing with Tourism (Taught)

Stand out from the crowd and get ready to start an exciting international marketing career in the tourism sector.

This programme will equip you with the knowledge and intellectual capabilities to successfully commence or develop a career in international marketing within the tourism sector. It is suitable for any graduate who desires a comprehensive understanding of international marketing with tourism. This could include a new graduate who is keen to start a career in tourism marketing. Equally, it could include an experienced professional who would like to ensure they have thorough grounding in marketing and tourism subjects in order to develop their international tourism marketing career.

The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing in the context of the tourism sector. The modules contain many examples of international marketing in practice and examine both established and new techniques for practising marketing in an international tourism context successfully.

The degree also aims to develop the skills necessary for employment such as; decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment.

This is a one year full-time course starting in September and is split up into three trimesters.

In Trimester 1 (Sept-Dec) you will study three modules: Principles and Practices of Marketing, Intercultural Business Communication, and Tourism Concepts and Issues

In Trimester 2 (Jan-April) you will study four modules: Research Methods, Strategic Brand Management, Digital Marketing Strategy, and Case Studies in International Tourism

In Trimester 3 (May--August) you will complete a Dissertation.

Each module will have either one or two assessments. Assessment is carried out via a wide range of mechanisms, both coursework and exam.