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Digital Marketing Management

  • 2 Study options
  • Undergraduate
University of Wolverhampton
More about University of Wolverhampton

Course options

2025-20262026-20272027-2028
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Course summary

The BA (Hons) Digital Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.

Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.

Ways to study this course

Campuses

  • University of Wolverhampton

Study options

  • Bachelor of Arts (with Honours) • Full-Time • 3 Years
  • Bachelor of Arts (with Honours) • Part-Time • 6 Years

Start dates

Application codes

Institution code:
W75

University of Wolverhampton has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Application codes

Institution code:
W75

This course may be available at alternative locations, please check if other course options are available.

Course options

Open days

Entry requirements

Typical qualification requirements

A level
CCC

T Level
P

Core grade needs to be C or above

UCAS Tariff
Offer: 96

Pearson BTEC Diploma (QCF)
DD

Access to HE Diploma

Access to HE Diploma (60 credits) of which a minimum of 45 must be at Level 3 (96 UCAS point equivalence, minimum 45 credits at merit)

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
MMM

OCR Cambridge Technical Extended Diploma
MMM

English language requirements

As an EU or International applicant you will need to showcase your English language proficiency skills during your admissions process. The below qualifications are accepted for a number of courses, please be aware these scores are a guide on what is acceptable. http://wlv.ac.uk/english We have a suite of courses that require differing English language proficiency, these requirements are there to ensure that you have the correct ability to achieve your desired qualification with us. You will also need to check each individual course page for accuracy as our Professional, Statutory and Regulatory Bodies courses require specific English qualifications prior to entry.https://www.wlv.ac.uk/english

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

This course may have Historical entry grades data available, please select a course option to view.

Course options

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

For more information please visit the following: https://www.wlv.ac.uk/apply/funding-costs-fees-and-support/fees-and-costs/

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