International Fashion Business (Marketing Management) (Taught)

MA International Fashion Business is the Fashion Department's most popular and longest-running postgraduate course, welcoming students globally. This course provides up-to-date management skills within the fashion and luxury sectors.

The innovative curriculum balances theoretical constructs with practical commercial solutions. You will engage with industry professionals, live projects, guest speakers, and overseas trips, ensuring a rich and varied experience. Past trips have included fashion capitals like Milan, Paris, and New York City, and cultural destinations such as Morocco. We also have our annual visit to the British Fashion Awards at the iconic Royal Albert Hall in December.

This pathway further enhances the core knowledge gained in International Fashion Business by focusing on strategic marketing, consumer behaviour, and digital marketing. Students will deepen their expertise in developing impactful marketing strategies tailored to the fashion industry, combining theory with practical skills essential for a global career.