Market Research and Analytics (Taught)

Do you have a background in marketing, or an interest in joining a rapidly developing area of marketing and business? Open to graduates from any discipline, or professionals looking to pursue a niche area of marketing, this course will give you the best knowledge and skills in order to make your mark and succeed in your future career.

During the course your core modules will teach you the basics in marketing communications and business to business marketing. You’ll then have the opportunity to study bespoke modules that will expand your knowledge in a rapidly growing area. These will include market research and analytics, decision making and data visualisation and digital measurement and evaluation.

A key feature of our course is the live client brief module, here you’ll have the opportunity to interact with a business and solve a real-life problem with the knowledge you’ve acquired on the course. In addition to this you’ll study the marketing professional module that will support your career ambitions through engaging with subject-specific career enrichment activities, enabling you to be career-ready by the time you finish your studies.

Features and Benefits

• Accredited by the Chartered Institute of Marketing (CIM) - this course is CIM accredited and allows you to work towards a CIM qualification.

• Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.

• Knowledge exchange – students on this course may have the opportunity to work with researchers within the department on projects linked to the areas of market and digital transformation.

• Rise programme - all students are eligible to take part in curricular activities with Rise. These might include volunteering, project work and certifications.

• Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.

• Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.

• Learn from experts – our teaching team includes internationally renowned research active academics, particularly in the areas of business to business and quantitative analytic methods.