Business Management and Tourism

Study in Cambridge, one of the UK’s top tourist destinations, and get hands-on experience in local events management.

If you’re looking for a course that excites and interests you while enhancing your employment prospects, this is the degree for you.

You’ll gain a sound knowledge of the tourism industry, the ability to adapt to trends, and valuable industry contacts.

Together, we’ll explore how the tourism industry is affected by factors such as sustainability and economics. Our modules cover project management, financial analysis, marketing, and much more.

Gain real-world business skills through forward-thinking course content and teaching.

In Cambridge, history and culture meet 21st-century innovation, offering plenty of opportunities for hands-on experience working with local organisations to run events.

We offer seminars and support on CV preparation, job-hunting and more. Plus, employer visits and guest speakers will help enhance your knowledge of the job market and build your professional network.

As a tourism graduate, the possibilities are endless. You could choose to work in events planning, outdoor leisure management, destination marketing, consultancy, tourism analysis – or the wider field of business management.

Graduation doesn’t need to be the end of your time with us. You might decide to stay at ARU and study for a Masters, such as our MSc Marketing or MSc Project Management. Take advantage of our Alumni Scholarship and get 20% off your fees.

Course Modules

Year 1:
Elevate 1: How to do Business (30 credits)
Principles of Digital Marketing (30 credits)
Into ARU
Financial Environment and Analysis (15 credits)
International Business and Market Dynamics (15 credits)
Organisational Behaviour and AI (Future of Work) (30 credits)

Year 2:
Principles of Tourism Management (30 credits)
Data Analytics and AI in Business (15 credits)
The Entrepreneurial Journey (30 credits)
International Operations and Supply Chain Management (30 credits)
Ruskin Module (15 credits)

Year 3:
Tourism and Leisure Experiences (30 credits)
Sustainability and Responsible Business (30 credits)
Strategic Management for Experience Sectors (30 credits)
Undergraduate Major Project (30 credits)

Our first-year modules are designed to develop the knowledge you already have, and give you a broad understanding of the key concepts of business and organisational management.

We’ll then turn our attention towards tourism-specific knowledge and skills. We’ll cover several different types of tourism, including those that draw visitors to Cambridge.

We’ll also look at the factors impacting, and impacts of tourism, while continuing to build your general business know-how.

You’ll complete your degree with a major project, where you’ll address a current, complex business issue alongside your peers.