Marketing | University of Southampton

Course summary

Summary
Marketing is constantly evolving, shaped by data, technology and changing consumer behaviour. At Southampton, you will learn with experts to explore how digital innovation and creative strategy come together to build effective and transformative marketing, adapting for the challenges of today's business world, society and environment.

This degree is accredited by the Institute of Data and Marketing (IDM), giving you a recognised edge as you prepare for a career in the sector. You will explore areas such as big data, digital marketing and generative technologies, while learning how to integrate these with core marketing principles and techniques for profit, people and planet.

Ranked 11th in the UK for Marketing (Complete University Guide 2026), Southampton offers a learning environment shaped by industry insight and real-world application.

Key features of the course

Gain hands-on experience - Design and run a live digital campaign for a real business, applying your learning in a practical setting.
Learn from industry - Engage with guest speakers and marketing professionals, gaining insight into current trends and practice.
Use industry-standard tools - Work with modern marketing software and platforms to develop relevant, in-demand skills.
Build a strong and balanced skill set - Combine digital marketing and data-driven approaches with core marketing knowledge.
Take your learning global - You can choose to study abroad for a year at one of our partner institutions in Europe, North America, Australia or Asia.

Student support
Your Personal Academic Tutor (PAT) will support you throughout your time at Southampton, offering guidance on your studies, career planning and wellbeing. You will also have access to a range of academic and pastoral support services.

Further information
Graduates from Southampton Business School earn an average salary of £34,100 within 15 months of graduating (Graduate Outcomes 2022 to 2023, published 2025).

You will graduate with the skills and experience to pursue careers across marketing, digital strategy and related fields, ready to adapt in a fast-changing industry.""

Modules

"Some of the modules you may study include Marketing Strategy; Marketing Communications and Media Management; and Corporate Social Responsibility and Sustainable Business.

For a full list of modules, please visit our course page."

Assessment method

We'll assess you using dissertations; essays; individual and group projects; written exams.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

Institute of Data and Marketing
Association to Advance Collegiate Schools of Business

Ways to study this course

Campuses

Main Site - Highfield Campus

Study options

BSc (Hons) • Full-time • 3 Years

Start dates

14 September 2026

Apply by
14 January

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:: N501
Institution code:: S27
Campus name:: Main Site - Highfield Campus
Campus Code:: -
Points of Entry:: Year 1

University of Southampton has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:: N501
Institution code:: S27
Campus name:: Main Site - Highfield Campus
Campus Code:: -

Points of entry

The following entry points are available for this course:

Year 1

International applicants

Find out about equivalent entry requirements and qualifications for your country: www.southampton.ac.uk/uni-life/international/your-country.page

Entry requirements

UCAS Tariff
Not accepted

A level
AAA

Typical offer: AAA

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DDD

DDD in the Business BTEC National Extended Diploma.

Access to HE Diploma
D: 45 credits M: 0 credits P: 0 credits

60 credits with a minimum of 45 credits at Level 3, all of which must be at Distinction

Offers typically exclude Social Care/Healthcare pathways.

Scottish Higher

We normally consider applicants who offer at least 1 Advanced Higher. Applicants presenting with only Highers will be considered on a case by case basis. Where Highers are taken over two years it might be expected that higher grades are achieved, particularly in any specific subjects required. For example, S5 – S6 (2 years): AABBB (A in specific subject) or S6 (1 year): ABBBB (A in specific subject).

Unless a more advanced level (Higher or Advanced Higher) is specified in the stated entry requirements, all applicants will be required to have achieved a pass in Mathematics and English at Standard Grade, Grade 3 or National 5, Grade C, the equivalent of GCSE Grade C/ Grade 4"