Digital Marketing (including a Foundation Year)

Succeed in an increasingly digital world, explore the latest digital technologies, innovate, and devise solutions for real digital marketing challenges. From the first day on our course, you will begin to learn the skills that will develop you into a digital marketing expert. In your first year, you will learn marketing fundamentals alongside practical application, begin to build your professional portfolio with real live digital projects, and build and launch your own website.

In the second year, you will use more specialised digital marketing techniques, open and explore the digital marketer’s toolkit (including social media, mobile, virtual and augmented reality) and discover the wealth of possibilities available for creating outstanding, successful campaigns.

In your final year you will look at the future of marketing, including mixed reality, ‘big data’, and smart technologies. You will continue to work on practical digital marketing projects to add to your professional portfolio and may showcase projects centred around the apps, mobile websites and augmented reality tools that you have created.

As one of our digital marketing graduates you will gain not just valuable experiences, you will develop an outstanding professional portfolio that you can showcase to your future employers.

Foundation Year courses have been designed for students who do not have the necessary academic qualifications needed to enter directly into the first year of a degree but who have the ability and commitment to do so. Once the Foundation Year has been completed successfully, you can then go on to complete your degree.

The BA Marketing course contains core modules at each level of study as well as some specialist options within years 2 and 3.

In Year 1, students are introduced to principles of both marketing and digital marketing.

Year 2 builds upon this foundation with more complex learning that covers themes such as consumer behaviour, international marketing and exploring the customer journey from a practical and digital perspective. In Year 2 there will an experiential learning module.

In Year 3 students will tackle larger-scale projects to develop key marketing/digital marketing specialisms. Themes such as branding, digital communications and strategic marketing will be the focus of your final year.

The course contains several optional modules which may run depending on the availability of staff expertise and the viability of cohorts. Where available, these options provide students with the opportunity to undertake study in particular areas of marketing/digital marketing interest.

The information listed in this section is an overview of the academic content of the course that will take the form of either core or option modules and should be used as a guide. We review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects. If during a review process, course content is significantly changed, we will contact you to notify you of these changes if you receive an offer from us.

This course is delivered in three terms of ten weeks each. In each term students study 40 credits comprised of either one or two modules. Scheduled contact hours range between approximately 6 and 10 hours per week depending upon level of study and the complexity of the material being taught.

This course is delivered through a mix of in person lectures and workshops.

Students should expect to spend an average of 20 hours per week on independent study which might include following asynchronous learning material on the University’s VLE, tutorial time with staff, using the University’s library, working with peers and preparing work for assessment.

Teaching will be delivered by experience academics and practitioners in the subject. This will be supplemented by occasional guest lecturers and speakers, as well as field visits where appropriate.

There will be a broad range of assessment methods used throughout the Digital Marketing course so that students are exposed to the different types of task they might encounter in the workplace.

These will include coursework in the form of reports, portfolios of work, presentations (such as pitches and debates, peer assessment, reflective reviews, evaluation reports. In some modules students will encounter class tests and practical assessments. We continuously review the assessment methods used in order that they adequately prepare students for graduate level employment.