Sport Business Management with Foundation Year

This course gets you ready to be a sport business leader in today’s fast‑changing, digital world. The foundation year is your starting point, helping you build confidence in study skills, business basics and digital tools so you’re ready to move on to the full degree.

On the main programme, you’ll learn skills that go beyond traditional sport management. From using data to make smart decisions, to exploring how AI is changing fan engagement, to looking at the rise of women’s sport and sustainability in the industry, you’ll cover the big issues shaping sport today.

You’ll also get hands‑on experience with clubs and organisations across Greater Manchester, including Oldham Athletic FC, FC United of Manchester, Manchester Football Association, British Wrestling and Salford Red Devils.

This course is recognised by Tech Industry Gold, giving you extra credibility with employers. With live projects, business pitches and real industry experience, you’ll graduate with practical skills that employers want and the confidence to step into leadership roles in sport.

• Learn to use data tools like Power BI and SQL to make smart sport business decisions

• Create digital marketing strategies for global audiences and see how AI is changing fan engagement

• Work on live projects with professional sport organisations in Greater Manchester’s buzzing sport scene

Develop your skills
You’ll look ahead to the technologies that will affect the work of business professionals in the future and gain essential digitals skills that will help you go further in the industry, such as:

/ Body swap technology
/ iDea Bronze Award
/ Microsoft Excel, Outlook, PowerPoint, Project, Word and 365
/ Xero Accounting Software
/ Power BI

This programme is also available with:
• Placement Year - on the placement year option, you will not pay fees to the University and will earn a wage for the work that you do.
•Study Abroad – study with one of our partner Universities for a semester or a year.

Find out more on www.salford.ac.uk/courses/undergraduate/sport-business-management-foundation-year.

This course is not open to international students.