Digital Business Management

Why this course?

• Top 10 in the UK for student satisfaction in Business and Management (NSS 2024)
• Silver in the 2023 Teaching Excellence Framework (TEF) for delivering high quality teaching, learning and outcomes for its students

About the course

Digital technologies are revolutionising the business world, and organisations need innovative thinkers who see business through a digital lens.

Our BSc Digital Business Management has been designed in consultation with industry experts to ensure it reflects the realities of a fast-paced and ever-changing global economy.

This degree covers the fundamentals of the business ecosystem alongside specialist expertise in digital innovation, entrepreneurship, and data-driven decision-making. From the start, you will gain a strong grounding in the fundamentals of finance, marketing, consumer behaviour, and the global economy, while also exploring how technology is reshaping the world of work and disrupting traditional business models.

Students walking out of the business school
As you progress, you’ll engage with modules in enterprise project management, business intelligence and analytics, and digital business models, giving you hands-on experience of using data and digital tools to drive value and inform strategy.

At the final stage, you will deepen your expertise through specialist modules in Digital Innovation and Strategic Digital Transformation, equipping you to design, lead, and manage digital change responsibly and sustainably.

Future opportunities

You’ll gain the skills to thrive in this fast-changing field.

You’ll learn from hands-on projects, case-based learning, and exposure to real digital challenges. You’ll explore digital business models, data-driven decision making, and the global digital economy, applying strategy, innovation, and technology to solve real-world problems and drive meaningful change.

You’ll be a great position for a wide range of roles, including:

• Digital Transformation Consultant

• Business Analyst

• Strategy and Innovation Consultant

• Change Management Specialist

• Business Development Manager

• Corporate Innovation Lead

How you’ll learn

You will learn through:

• Lectures and seminars introducing core business concepts and contemporary issues

• Case study based learning focused on real world organisations

• Coursework based assessment including reports, presentations and projects

• Academic guidance and feedback to support your professional development

Digital learning resources are available to support your studies, including online learning materials and recorded content where appropriate.

Facilities

You will study in teaching and learning spaces designed to support business education, including:

• Modern lecture theatres and seminar rooms

• Digital learning platforms and online academic resources

• Library collections supporting business, management and economics

• Study spaces that support independent and collaborative learning

These facilities support your academic development and help you apply business knowledge with confidence.