Psychology and Digital Marketing

About the course

BSc Psychology and Digital Marketing explores how human behaviour shapes digital engagement, consumer decision-making, and marketing strategy. This course is designed for students who want to combine scientific psychological knowledge with practical digital marketing skills in a data-driven environment.

You will study core areas of psychology alongside modern marketing practices, learning how to apply behavioural insights to real-world digital challenges. The course aligns with the standards of the British Psychological Society, and Roehampton is ranked for student satisfaction and teaching quality in Psychology.

Why this course

• Ranked in the top 15% universities in the world (Times Higher Education Young University Rankings 2024)

• Top 8 in England for undergraduate student satisfaction (National Student Survey 2024)

• Top 3 modern university in London (Complete University Guide 2025)

What you’ll study

You’ll build a solid foundation in psychology and digital marketing, while gaining professional skills valued across marketing, media, and business sectors, including data analysis, consumer insight development, communication, campaign planning, critical thinking, and digital strategy execution.

Modules offered can vary each year but may include:

• Foundations of Psychology

• Introduction to Research Methods

• Marketing and Consumer Insights

• Social and Cognitive Psychology

How you’ll learn

You will learn through:

• Lectures and seminars that introduce key psychological and marketing theories

• Workshops and case-based learning focused on real-world digital marketing challenges

• Practical sessions using industry tools such as analytics and data platforms

• Assessments including essays, lab reports, portfolios, presentations, and marketing reports

• Academic support through tutorials and feedback to support your development

You will also have access to digital learning resources to support your independent study and research skills.

Future opportunities

This degree prepares you for careers that combine psychological insight with digital marketing expertise, as well as further professional training or postgraduate study.

• Digital marketing and social media management

• Market research and consumer insights

• Brand and campaign management

• Data analysis and marketing analytics

• Psychology-related roles and further training

The skills you develop will support progression into a wide range of careers or postgraduate study.

Facilities

You will have access to specialist facilities that support both psychological research and digital marketing learning.

• Psychology laboratories with EEG, eye-tracking, and brain stimulation technologies

• Access to marketing and data analysis tools used in industry

• Computer labs for analytics, campaign development, and research

• Dedicated teaching and collaborative learning spaces

These facilities support your academic development and help you apply psychology and digital marketing knowledge with confidence.