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Marketing

  • BA (Hons)
  • 3 Years
  • Full-time
  • 28 September 2026
  • Undergraduate
Main Site
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Course options

2026-20272027-2028
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Course summary

BA Marketing will teach you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets. Expect to develop a solid grounding in the main management disciplines

With excellent links with professional bodies, our programme will help you to develop a high level of marketing knowledge and further your strategic thinking.

Our BA Marketing programme is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, and has CIM Employability Programme status. This confirms that our curriculum maps to the CIM’s Global Professional Marketing Frameworks.

This programme has continued to rise in important subject rankings including:

·         A Global Top 100 position for the QS World Subject Rankings

·         Top 10 position for the 2026 Guardian League Tables

·         Top 10 in Russell Group position for Times Good University Guide 2026

·         Top 5 in Russell Group for all themes for the National Student Survey 2025 (NSS)

During your studies, you will meet and work with local and national businesses to network and build your skills.

Explore specialist topics including branding, market research, relationship marketing, digital marketing and analytics, international marketing and marketing strategy. Understand how to embed marketing ethics, CSR and sustainability into your practice.

Study a programme full of interesting and relevant content that highlights the important role marketing plays in business and society.

Our graduates are suited to roles in small and large organisations, including specialist marketing agencies.

During your time with us, you can apply to spend a Year in Industry. Placements are taken in third year, returning to campus after placement to complete final year. Students who apply for the standard three-year programme can swap to the Year in Industry programme once they arrive on campus in September.

This programme is available with either a Year in China or a Year Abroad. The Year in China offers undergraduate students the opportunity to spend one year at our joint venture, Xi'an Jiaotong-Liverpool University (XJTLU). You can choose either the China Studies Track, where you will take courses from the China Studies Degree, the Creative Track, or the Entrepreneurship Track . XJTLU is a fully English-speaking university, located in Suzhou. The Year Abroad offers students the opportunity to spend a full academic year studying at one of our partner universities around the world, following a mixture of culture and/or discipline-related modules. If you wish to study this programme with a Year in China or a Year Abroad you will have the opportunity to apply after you arrive at Liverpool.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing
  • Chartered Institute of Management Accountants

Ways to study this course

Campuses

  • Main Site

Study options

  • BA (Hons) • Full-time • 3 Years

Start dates

  • 28 September 2026

Apply by
14 January

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:
N500
Institution code:
L41
Campus name:
Main Site
Campus Code:
-
Points of Entry:
Year 1

University of Liverpool has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N500
Institution code:
L41
Campus name:
Main Site
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

UCAS Tariff
Not accepted

A level
AAB

Some Level 3 qualifications are only acceptable alongside 2 A levels, please contact us for details.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
D*D*D

BTEC qualifications must be in a Business related subject:

Applied Law
Applied Psychology
Business
Business, Accounting and Finance
Computing
Creative Digital Media Production
Engineering
Enterprise and Entrepreneurship
Health and Social Care
Hospitality
Information Communications Technology
Information Technology
Media
Public Services
Strategic Management and Leadership
Travel and Tourism

Access to HE Diploma
D: 36 credits M: 9 credits

Pass relevant Access to HE Diploma with 45 Level 3 credits with 36 at Distinction and 9 at Merit.

Scottish Higher
AAAAB

Scottish Advanced Higher
AAB

International Baccalaureate Diploma Programme
34 points

34 points overall with no score less than 4 or Pass the IB diploma plus 6,6,5 in 3 HL subjects.

International Baccalaureate Mathematical Studies is not accepted for any Management School programme in lieu of GCSE Mathematics, or Higher Level Mathematics where this is a requirement.

WJEC Level 3 Advanced Skills Baccalaureate Wales
B

Accepted including two A levels at AA

Extended Project
A

Applicants who offer the Extended Project Qualification (EPQ) and meet our offer criteria will be made the standard offer, plus an alternative offer. This will be at one A Level grade lower plus a grade A in the EPQ, for example the offer would be AAB or ABB plus A in the EPQ.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
H1, H2, H2, H2, H2, H3

GCSE/National 4/National 5

GCSE Mathematics at grade 5/C (C* for Northern Ireland CCEA board) and GCSE English at grade 4/C required. Applicants with equivalent qualifications and applicants who do not meet the GCSE English requirements will be considered on an individual basis according to their circumstances.

T Level

T level in Accounting and Finance considered on a case-by-case basis

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

The University of Liverpool is committed to supporting talented applicants from all backgrounds to succeed. One of the ways we support students and fair access to higher education is through making reduced offers as part of our contextual admissions strategy, the Liverpool Scholars programme, Realising Opportunities national collaboration of universities and Sutton Trust Pathways. Additional consideration may be given to applicants with disrupted education or extenuating circumstances.

Learn more on the University of Liverpool website

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

uition fees for Home undergraduates
If this is your first degree and you are a Home student applying for entry in 2026, you do not have to pay your fees upfront. Instead, you can take out a tuition fee loan which is paid straight to the University. This is available to most students, no matter what their household income.

For UK students applying for 2026 entry the Tuition Fees are £9,790.

Check tuition fees for our undergraduate degrees. Select a course and go to the fees and funding section on the course page: Https://www.liverpool.ac.uk/paying-for-your-studies/

Some of our programmes charge less than the full £9,790 fee:
• Foundation programmes: the fee for the foundation year of specified programmes at Carmel College
• Programmes with a Foundation element: Psychology BSc (Hons) (2+2 programme with Foundation element) is run in collaboration with Wirral Metropolitan College.
• Programmes with a year in industry or a year abroad:
Some programmes which include compulsory fieldwork or additional elements such as the Pilots Licence in Aerospace Engineering may incur additional costs. Where this is the case, those costs will be outlined at on-campus events such as the University Open Days or Post Application Visit Days

For further information please see: https://www.liverpool.ac.uk/study/fees-and-funding/tuition-fees/

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