Course summary
Your marketing future starts here! This course brings marketing to life with inspiring, real-world experiences, and is accredited by the Chartered Institute of Marketing. Whilst studying on this course, you can develop into an outstanding business professional and discover a career you love.
It’s a dynamic, competitive world for marketers today, so we will equip you with much more than marketing knowledge. Your future employers are seeking all the skills that we develop with you from day one, and when you graduate you will leave with valuable hands-on experience that will give you an edge at interview and in the workplace.
In your first year you will gain an understanding of marketing in a real-life context along with essential digital marketing skills, and management awareness in areas such as finance, people and organisations. In year two, you will use this marketing knowledge to make key decisions, consider the different ways businesses operate around the world, and start to shape your career path by choosing placements that suit your personal interests and ambitions. In your final year you will carry out an original supervised research project into a subject of your choosing whilst completing a module designed to maximise your individual professional success.
Everything you study will be anchored to today’s business world. You will be looking at small local businesses right through to the leading brands, as well as new trends in key marketing areas such customer behaviour and digital communications.
Modules
For the latest example of curriculum availability on this course, please refer to the University of Chester's Website.
Assessment method
There will be a broad range of assessment methods used throughout the programme so that students are exposed to the different types of task they might encounter in the workplace.
These will include coursework in the form of reports, portfolios of work, simulation activities, presentations (such as pitches and debates, peer assessment, reflective reviews, evaluation reports. In some modules students will encounter class tests and practical assessments. We continuously review the assessment methods used in order that they adequately prepare students for graduate level employment.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
