Marketing (Taught)

Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers.

This course is for graduates with business, management or marketing experience looking for a career in marketing.

We designed this course with input from marketing industry leaders from a range of organisations. This means you’ll develop the skills employers are looking for. Our industry links and the real-world focus of this course will help you develop the practical knowledge and skills you'll need in a marketing career.

To prepare you for a marketing career, you will learn about the three core elements of modern marketing:

• marketing to consumers and other important stakeholders

• market research and analytics

• marketing and its role in society

Key benefits

• Combine the latest marketing research with industry practice to go beyond the theory

• Deepen your understanding of contemporary marketing. Our faculty are experts in marketing to consumers, organisations, and society

• Develop skills and knowledge to help you create innovative strategies and solutions desired by employers

• Put what you learn into practice through individual and group projects, including the option to work on a real marketing problem for your summer project

Highly-ranked

• Top 50 in the world and UK top 10 for our MSc in Marketing in the QS Business Masters rankings 2026

• 1st in the UK for Marketing in the Complete University Guide 2026 for our BSc Management with Marketing

We give you the edge
We combine the latest research with many opportunities to apply it. This will help you stand out from the crowd. You'll develop key professional skills and work with our partner organisations on optional projects from day one.

Our graduates have a great employment record. Most go on to careers in a range of areas, start their own business or begin a PhD.

Building for the future
Our School of Management building opened in June 2022. The latest technology gives you a flexible and modern learning environment. The design focuses on working together, with an open layout to enable effective teamwork.

Our building encourages engagement with other students and academics. A dedicated Employment Hub provides a space for you to meet and network with our industry partners.

Learning and teaching
You’ll learn from staff with backgrounds and expertise in relevant areas of management. This course has been designed to ensure the available units complement each other to meet its overall aims.